| Who will buy electric cars? An empirical study in Germany T Lieven, S Mühlmeier, S Henkel, JF Waller Transportation Research Part D: Transport and Environment 16 (3), 236-243, 2011 | 373 | 2011 |
| Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding S Henkel, T Tomczak, M Heitmann, A Herrmann Journal of product & brand management 16 (5), 310-320, 2007 | 338 | 2007 |
| To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing MP Wilhelms, S Henkel, T Falk Technological Forecasting and Social Change 125, 38-47, 2017 | 184 | 2017 |
| Improving incongruent sponsorships through articulation of the sponsorship and audience participation C Coppetti, D Wentzel, T Tomczak, S Henkel Journal of Marketing Communications 15 (1), 17-34, 2009 | 161 | 2009 |
| Technology-enabled personalization in retail stores: Understanding drivers and barriers AS Riegger, JF Klein, K Merfeld, S Henkel Journal of Business Research 123, 140-155, 2021 | 157 | 2021 |
| Behavioral branding T Tomczak, FR Esch, J Kernstock, A Herrmann Gabler Verlag, 2012 | 111 | 2012 |
| Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments–A four-stage Delphi study K Merfeld, MP Wilhelms, S Henkel, K Kreutzer Technological Forecasting and Social Change 144, 66-81, 2019 | 96 | 2019 |
| Der Einsatz von Instrumenten zur Förderung von Brand Behavior TO Brexendorf, T Tomczak, J Kernstock, S Henkel, D Wentzel Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 337-371, 2009 | 78 | 2009 |
| Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing MP Wilhelms, K Merfeld, S Henkel Business Horizons 60 (6), 771-781, 2017 | 74 | 2017 |
| Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior D Wentzel, T Tomczak, J Kernstock, T Brexendorf, S Henkel Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 81-99, 2012 | 69 | 2012 |
| Marke Mensch S Henkel, F Huber Prominente als Marken der Medienindustrie, Wiesbaden, 2005 | 67 | 2005 |
| Can I live up to that ad? Impact of implicit theories of ability on service employees’ responses to advertising D Wentzel, S Henkel, T Tomczak Journal of Service Research 13 (2), 137-152, 2010 | 50 | 2010 |
| Can friends also become customers? The impact of employee referral programs on referral likelihood D Wentzel, T Tomczak, S Henkel Journal of Service Research 17 (2), 119-133, 2014 | 37 | 2014 |
| Bringing the brand to life: Structural conditions of brand-consistent employee behavior S Henkel, T Tomczak, D Wentzel Marketing Review St. Gallen 24 (1), 13-16, 2007 | 36 | 2007 |
| Determinanten eines erfolgreichen Behavioral Branding: Ergebnisse einer empirischen Studie S Henkel, T Tomczak, M Heitmann, A Herrmann Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 213-236, 2012 | 33 | 2012 |
| Das Behavioral-Branding-Konzept: Leitlinie für das Management von Brand Behavior S Henkel, T Tomczak, J Kernstock, D Wentzel, TO Brexendorf Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 197-212, 2012 | 30 | 2012 |
| Die Rolle der Werbung in der internen Markenführung S Henkel, D Wentzel, T Tomczak Beck, 2009 | 29 | 2009 |
| Being driven autonomously–A qualitative study to elicit consumers’ overarching motivational structures K Merfeld, MP Wilhelms, S Henkel Transportation Research Part C: Emerging Technologies 107, 229-247, 2019 | 25 | 2019 |
| The impact of mimicry on sales–Evidence from field and lab experiments A Herrmann, N Rossberg, F Huber, JR Landwehr, S Henkel Journal of Economic Psychology 32 (3), 502-514, 2011 | 24 | 2011 |
| Mobilität aus Kundensicht: Wie Kunden ihren Mobilitätsbedarf decken und über das Mobilitätsangebot denken S Henkel, T Tomczak, S Henkel, C Hauner Springer-Verlag, 2015 | 23 | 2015 |
