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Andreas Munzel
Andreas Munzel
Full Professor of Marketing, University of Montpellier
Verified email at umontpellier.fr - Homepage
Title
Cited by
Cited by
Year
Assisting consumers in detecting fake reviews: The role of identity information disclosure and consensus
A Munzel
Journal of Retailing and Consumer Services 32, 96-108, 2016
1832016
Big data and firm performance: The roles of market-directed capabilities and business strategy
S Suoniemi, L Meyer-Waarden, A Munzel, AR Zablah, D Straub
Information & Management 57 (7), 103365, 2020
1412020
Creators, multipliers, and lurkers: who contributes and who benefits at online review sites
A Munzel, W H. Kunz
Journal of Service Management 25 (1), 49-74, 2014
1402014
Creators, multipliers, and lurkers: who contributes and who benefits at online review sites
A Munzel, W H. Kunz
Journal of Service Management 25 (1), 49-74, 2014
1402014
Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews
D Plotkina, A Munzel, J Pallud
Journal of Business Research 109, 511-523, 2020
1132020
Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product
D Plotkina, A Munzel
Journal of Retailing and Consumer Services 29, 1-11, 2016
1012016
The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites
A Munzel, L Meyer-Waarden, JP Galan
Technological Forecasting and Social Change 130, 14-27, 2018
772018
Finding meaning in contradiction on employee review sites—effects of discrepant online reviews on job application intentions
R Könsgen, M Schaarschmidt, S Ivens, A Munzel
Journal of Interactive Marketing 43 (1), 165-177, 2018
692018
The personalization–privacy paradox at the nexus of social exchange and construal level theories
J Cloarec, L Meyer‐Waarden, A Munzel
Psychology & Marketing 39 (3), 647-661, 2022
512022
Getting by or getting ahead on social networking sites? The role of social capital in happiness and well-being
A Munzel, JP Galan, L Meyer-Waarden
International Journal of Electronic Commerce 22 (2), 232-257, 2018
482018
Malicious practice of fake reviews: Experimental insight into the potential of contextual indicators in assisting consumers to detect deceptive opinion spam
A Munzel
Recherche et Applications en Marketing (English Edition) 30 (4), 24-50, 2015
252015
Rage against the machine: experimental insights into customers’ negative emotional responses, attributions of responsibility, and coping strategies in artificial intelligence …
G Pavone, L Meyer-Waarden, A Munzel
Journal of Interactive Marketing 58 (1), 52-71, 2023
172023
The power of saying sorry–insights on customer service in new media online channels
A Munzel, B Jahn, WH Kunz
12th International Research Conference in Service Management, 2012
142012
Attention aux faux avis! Investigations expérimentales sur les indicateurs contextuels facilitant la détection des avis trompeurs par les internautes
A Munzel
Recherche et Applications en Marketing (French Edition) 30 (4), 25-53, 2015
132015
Customer-to-customer interactions within online review sites: a typology of
A Munzel, WH Kunz
Customer & Service Systems 69, 2014
112014
Serving in a Social Media World-How to React Online to Negative Word of Mouth
A Munzel, WH Kunz, B Jahn
Available at SSRN 2898312, 2017
92017
Sharing experiences via social media as integral part of the service experience
A Munzel, WH Kunz
Available at SSRN 2307120, 2013
92013
Interactions within online review sites: Motives, effects and management
A Munzel
BoD–Books on Demand, 2013
72013
Big data-driven marketing: An abstract
S Suoniemi, L Meyer-Waarden, A Munzel
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
42018
Twitter opinion leaders: Identification and dynamics.
A Vignolles, JP Galan, A Munzel
45th Annual Conference of the European Marketing Academy (EMAC), 2016
32016
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