| Turtles and peacocks: Collaboration in entertainment-education television M Bouman Communication Theory 12 (2), 225-244, 2002 | 97 | 2002 |
| Health education in television entertainment—Medisch Centrum West: a Dutch drama serial M Bouman, L Maas, G Kok Health education research 13 (4), 503-518, 1998 | 75 | 1998 |
| Tailoring in the digital era: Stimulating dialogues on health topics in collaboration with social media influencers RO Lutkenhaus, J Jansz, MPA Bouman Digital health 5, 2055207618821521, 2019 | 73 | 2019 |
| The turtle and the peacock: collaboration for prosocial change: the entertainment-education strategy on television M Bouman | 49 | 1999 |
| Entertainment-education television drama in the Netherlands M Bouman Entertainment-Education and social change, 247-264, 2003 | 43 | 2003 |
| Entertainment-education: storytelling for the greater, greener good JL Reinermann, S Lubjuhn, M Bouman, A Singhal International Journal of Sustainable Development 17 (2), 176-191, 2014 | 40 | 2014 |
| Informing logistics social responsibility from a consumer-choice-centered perspective T Gruchmann, I Schmidt, S Lubjuhn, S Seuring, M Bouman The International Journal of Logistics Management 30 (1), 96-116, 2019 | 35 | 2019 |
| Mapping the Dutch vaccination debate on Twitter: Identifying communities, narratives, and interactions RO Lutkenhaus, J Jansz, MPA Bouman Vaccine: X 1, 100019, 2019 | 30 | 2019 |
| The turtle and the peacock M Bouman Collaboration for prosocial change: the, 1999 | 29 | 1999 |
| Toward spreadable entertainment-education: leveraging social influence in online networks RO Lutkenhaus, J Jansz, MPA Bouman Health Promotion International 35 (5), 1241-1250, 2020 | 28 | 2020 |
| The turtle and the peacock: The entertainment-education strategy on television M Bouman Haag: Thesis Wageningen Agricultural University/CIP-Data Koninklijke Bibiotheek, 1999 | 26 | 1999 |
| Ethical approaches to lifestyle campaigns MPA Bouman, WJ Brown Journal of Mass Media Ethics 25 (1), 34-52, 2010 | 20 | 2010 |
| The turtle and the peacock: Collaboration for prosocial change MPA Bouman Wageningen, The Netherlands: Wageningen Agricultural University, 1998 | 20 | 1998 |
| Mark my words: the design of an innovative methodology to detect and analyze interpersonal health conversations in web and social media MPA Bouman, CHC Drossaert, ME Pieterse Journal of Technology in Human Services 30 (3-4), 312-326, 2012 | 19 | 2012 |
| Collaboration for pro-social change: The turtle and the peacock M Bouman The Entertainment-Education Strategy on Television. Netherlands: Thesis …, 1999 | 18 | 1999 |
| Entertainment-education and child marriage a scoping study for girls not brides: The global partnership to end child marriage M Bouman, S Lubjuhn, H Hollemans Center for Media & Health, 2017 | 10 | 2017 |
| Entertainment-education and health promotion: a cross-continental journey A Singhal, K Njogu, M Bouman, E Elias Communication of innovations: a journey with Ev Rogers. Thousand Oaks: Sage …, 2006 | 9 | 2006 |
| Die Entertainment-Education-Strategie zur Gesundheitsförderung in Forschung und Praxis S Lubjuhn, M Bouman Handbuch der Gesundheitskommunikation: Kommunikationswissenschaftliche …, 2019 | 8 | 2019 |
| Television viewing does not have to be sedentary: motivation to participate in a tv exercise program JJM Meis, SPJ Kremers, M Bouman Journal of Obesity 2012, 2012 | 8 | 2012 |
| Entertainment-Education in den Niederlanden und den USA S Lubjuhn, M Bouman Was kann Deutschalnd davon lernen merz (medien+ erziehung), Z …, 2009 | 8 | 2009 |
