| Why do small-scale producers choose to produce under contract? Lessons from nontraditional vegetable exports from Zimbabwe O Masakure, S Henson World Development 33 (10), 1721-1733, 2005 | 396 | 2005 |
| Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere S Jaffee, O Masakure Food Policy 30 (3), 316-333, 2005 | 298 | 2005 |
| Do fresh produce exporters in sub-Saharan Africa benefit from GlobalGAP certification? S Henson, O Masakure, J Cranfield World Development 39 (3), 375-386, 2011 | 281 | 2011 |
| Private food safety and quality standards for fresh produce exporters: The case of Hortico Agrisystems, Zimbabwe S Henson, O Masakure, D Boselie Food policy 30 (4), 371-384, 2005 | 236 | 2005 |
| Consumer assessment of the safety of restaurants: The role of inspection notices and other information cues S Henson, S Majowicz, O Masakure, P Sockett, A Jones, R Hart, D Carr, ... Journal of food Safety 26 (4), 275-301, 2006 | 183 | 2006 |
| An assessment of consumer preference for fair trade coffee in Toronto and Vancouver J Cranfield, S Henson, J Northey, O Masakure Agribusiness 26 (2), 307-325, 2010 | 110 | 2010 |
| Performance of microenterprises in Ghana: A resource‐based view O Masakure, S Henson, J Cranfield Journal of Small Business and Enterprise Development 16 (3), 466-484, 2009 | 105 | 2009 |
| Standards and export performance in developing countries: Evidence from Pakistan O Masakure, S Henson, J Cranfield The Journal of International Trade & Economic Development 18 (3), 395-419, 2009 | 102 | 2009 |
| The financial performance of non-farm microenterprises in Ghana O Masakure, J Cranfield, S Henson World Development 36 (12), 2733-2762, 2008 | 88 | 2008 |
| The effect of employee loyalty on wages O Masakure Journal of Economic Psychology 56, 274-298, 2016 | 78 | 2016 |
| The propensity for consumers to offset health risks through the use of functional foods and nutraceuticals: The case of lycopene S Henson, O Masakure, J Cranfield Food quality and preference 19 (4), 395-406, 2008 | 70 | 2008 |
| Estimation of the costs of acute gastrointestinal illness in British Columbia, Canada SJ Henson, SE Majowicz, O Masakure, PN Sockett, L MacDougall, ... International journal of food microbiology 127 (1-2), 43-52, 2008 | 60 | 2008 |
| Factors affecting the extent to which consumers incorporate functional ingredients into their diets J Cranfield, S Henson, O Masakure Journal of Agricultural Economics 62 (2), 375-392, 2011 | 55 | 2011 |
| Factors affecting the incidence and intensity of standards certification evidence from exporting firms in Pakistan O Masakure, J Cranfield, S Henson Applied Economics 43 (8), 901-915, 2011 | 51 | 2011 |
| Disrupting an imposed racial identity or performing the model minority? The pursuit of postsecondary education by young African immigrant men in Southern Ontario, Canada S Wilson-Forsberg, O Masakure, E Shizha, G Lafrenière, ... Race Ethnicity and Education 23 (5), 693-711, 2020 | 35 | 2020 |
| Education and entrepreneurship in Canada: evidence from (repeated) cross-sectional data O Masakure Education Economics 23 (6), 693-712, 2015 | 35 | 2015 |
| African immigrant students and postsecondary education in Canada: High school teachers and school career counsellors as gatekeepers E Shizha, AA Abdi, S Wilson-Forsberg, O Masakure Canadian Ethnic Studies 52 (3), 67-86, 2020 | 30 | 2020 |
| Poverty and physical well-being among the coloured population in South Africa K Inwood, O Masakure Economic History of Developing Regions 28 (2), 56-82, 2013 | 27 | 2013 |
| Review of Developing Country Needs and Involvement in International Standards-Setting Bodies S Henson, K Preibisch, O Masakure University of Reading, Department of Agricultural and Food Economics, 2001 | 21 | 2001 |
| The Participation of smallholder farmers in high-value export markets governed by standards: the role of exporter procurement practices S Henson, S Jaffee, O Masakure Non-tariff measures with market imperfections: trade and welfare implications 12, 2013 | 20 | 2013 |
