| The effectiveness of celebrity endorsements: a meta-analysis J Knoll, J Matthes Journal of the Academy of Marketing Science 45, 55-75, 2017 | 647 | 2017 |
| Advertising in social media: a review of empirical evidence J Knoll International journal of Advertising 35 (2), 266-300, 2016 | 515 | 2016 |
| Sexualizing media use and self-objectification: A meta-analysis K Karsay, J Knoll, J Matthes Psychology of women quarterly 42 (1), 9-28, 2018 | 237 | 2018 |
| The “spiral of silence” revisited: A meta-analysis on the relationship between perceptions of opinion support and political opinion expression J Matthes, J Knoll, C von Sikorski Communication Research 45 (1), 3-33, 2018 | 228 | 2018 |
| The social media political participation model: A goal systems theory perspective J Knoll, J Matthes, R Heiss Convergence 26 (1), 135-156, 2020 | 150 | 2020 |
| Good guy vs. bad guy: The influence of parasocial interactions with media characters on brand placement effects J Knoll, H Schramm, C Schallhorn, S Wynistorf International Journal of Advertising 34 (5), 720-743, 2015 | 135 | 2015 |
| A meta-analysis of the effects of cross-cutting exposure on political participation J Matthes, J Knoll, S Valenzuela, DN Hopmann, C Von Sikorski Political Communication 36 (4), 523-542, 2019 | 77 | 2019 |
| Why we watch others' responses to online advertising–investigating users' motivations for viewing user-generated content in the context of online advertising J Knoll, R Proksch Journal of Marketing Communications 23 (4), 400-412, 2017 | 57 | 2017 |
| How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age J Knoll, J Matthes, A Münch, M Ostermann International Journal of Advertising 36 (4), 588-612, 2017 | 44 | 2017 |
| Pathways to political (dis-) engagement: Motivations behind social media use and the role of incidental and intentional exposure modes in adolescents’ political engagement R Heiss, J Knoll, J Matthes Communications 45 (s1), 671-693, 2020 | 41 | 2020 |
| A new look at celebrity endorsements in politics: Investigating the impact of scandalous celebrity endorsers and politicians’ best responses C von Sikorski, J Knoll, J Matthes Media Psychology 21 (3), 403-436, 2018 | 38 | 2018 |
| Mood effects of televised sports events: The impact of FIFA World Cups on viewers’ mood and judgments J Knoll, H Schramm, C Schallhorn Communication & Sport 2 (3), 242-260, 2014 | 32 | 2014 |
| Advertising in social network sites–Investigating the social influence of user-generated content on online advertising effects J Knoll, H Schramm Communications 40 (3), 341-360, 2015 | 26 | 2015 |
| Modeling the impact of parasocial interactions with media characters on brand placement effects H Schramm, J Knoll Journal of Promotion Management 21 (5), 548-565, 2015 | 25 | 2015 |
| Persuasion in sozialen Medien: der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung J Knoll Springer-Verlag, 2015 | 25 | 2015 |
| Effects of women’s football broadcastings on viewers’ moods and judgments: Investigating the moderating role of team identification and sex H Schramm, J Knoll Communication Research 44 (1), 54-76, 2017 | 20 | 2017 |
| Framing political scandals: Exploring the multimodal effects of isolation cues in scandal news coverage on candidate evaluations and voting intentions C Von Sikorski, J Knoll International journal of communication 13, 23, 2019 | 19 | 2019 |
| ‘Girls just want to have fun?’Sex differences in motives of watching the FIFA World Cup and the UEFA European Championship C Schallhorn, J Knoll, H Schramm Sport in Society 20 (9), 1118-1133, 2017 | 17 | 2017 |
| Theoretische Erklärungsansätze der Nutzung, Wahrnehmung und Wirkung von Brand Content H Schramm, J Knoll Brand Content. Die Marke als Medienereignis, 18-27, 2013 | 11 | 2013 |
| All at once or bit by bit? How the serialization of news affects recipients’ attitudes toward politicians involved in scandals C Von Sikorski, J Knoll International Journal of Communication 12, 19, 2018 | 10 | 2018 |
