Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions AM Baker, N Donthu, V Kumar Journal of marketing research 53 (2), 225-239, 2016 | 472 | 2016 |
Self-esteem, financial knowledge and financial behavior N Tang, A Baker Journal of economic psychology 54, 164-176, 2016 | 375 | 2016 |
Teacher–student relationship climate and school outcomes: Implications for educational policy initiatives JP Barile, DK Donohue, ER Anthony, AM Baker, SR Weaver, CC Henrich Journal of youth and adolescence 41, 256-267, 2012 | 366 | 2012 |
Investigating the disconnect between financial knowledge and behavior: The role of parental influence and psychological characteristics in responsible financial behaviors among … N Tang, A Baker, PC Peter Journal of Consumer Affairs 49 (2), 376-406, 2015 | 203 | 2015 |
How family resources affect materialism and compulsive buying: A cross-country life course perspective AM Baker, GP Moschis, S Benmoyal-Bouzaglo, C Pizzutti dos Santos Cross-Cultural Research 47 (4), 335-362, 2013 | 85 | 2013 |
Materialism and life satisfaction: The role of stress and religiosity AM Baker, GP Moschis, FS Ong, RP Pattanapanyasat Journal of Consumer Affairs 47 (3), 548-563, 2013 | 83 | 2013 |
Gender differences in trust formation in virtual communities CE Porter, N Donthu, A Baker Journal of Marketing Theory and Practice 20 (1), 39-58, 2012 | 74 | 2012 |
Linking family structure to impulse‐control and obsessive–compulsive buying AM Baker, GP Moschis, EE Rigdon, CK Fatt Journal of Consumer Behaviour 15 (4), 291-302, 2016 | 54 | 2016 |
Investigating the immediate and long-term effects of job stressors on frontline service employees A Whiting, N Donthu, AM Baker International Journal of Research in Marketing 28 (4), 319-331, 2011 | 52 | 2011 |
Capturing dynamics in the value for brand recommendations from word-of-mouth conversations A Luo, A Baker, N Donthu Journal of Business Research 104, 247-260, 2019 | 48 | 2019 |
Using the life course paradigm to explain mechanisms that link family disruptions to compulsive buying A Baker, A Mathur, CK Fatt, GP Moschis, EE Rigdon Journal of Consumer Affairs 47 (2), 263-288, 2013 | 44 | 2013 |
Understanding backers’ interactions with crowdfunding campaigns: Co-innovators or consumers? M Ahsan, EFI Cornelis, A Baker Journal of Research in Marketing and Entrepreneurship 20 (2), 252-272, 2018 | 24 | 2018 |
The effects of life events on the development of materialism and compulsive consumption: A life course study in the United States and Hong Kong A Baker, K Chan Journal of Global Scholars of Marketing Science 30 (1), 88-104, 2020 | 14 | 2020 |
Mitigating a crisis of confidence: The effect of crisis response strategies on reward‐based crowdfunding success EFI Cornelis, AM Baker, M Ahsan Strategic Entrepreneurship Journal 16 (1), 67-96, 2022 | 11 | 2022 |
Word-of-mouth processes in marketing new products: recent research and future opportunities AM Baker, N Naveen Handbook of research on new product development, 313-335, 2018 | 10 | 2018 |
How does buzz build brands? Investigating the link between word of mouth and brand performance AM Baker | 8 | 2011 |
Effects of family structure on compulsive buying: A life course perspective A Baker, GP Moschis, E Rigdon, A Mathur | 7 | 2011 |
Consequences of co-creation in fantasy-based consumption communities: Netnographic analysis of a live action role playing organization A Baker, C Curasi ACR North American Advances, 2008 | 6 | 2008 |
Understanding the role of co-creation in fantasy and fun A Baker Advances in Consumer Research 35 (124), 44-48, 2008 | 5 | 2008 |
New paths for marketing relevance: a review of marketing and humanity AM Baker Journal of Marketing Analytics 7, 122-124, 2019 | 2 | 2019 |