The role of atmospheric cues in online impulse-buying behavior A Floh, M Madlberger Electronic commerce research and applications 12 (6), 425-439, 2013 | 633 | 2013 |
Increasing advertising value of mobile marketing-an empirical study of antecedents P Haghirian, M Madlberger, A Tanuskova Proceedings of the 38th annual Hawaii international conference on system …, 2005 | 471 | 2005 |
Consumer attitude toward advertising via mobile devices-An empirical investigation among Austrian users P Haghirian, M Madlberger ECIS 2005 Proceedings, 44, 2005 | 276 | 2005 |
European retailing in e‐transition? An empirical evaluation of web‐based retailing–indications from Austria H Kotzab, M Madlberger International Journal of Physical Distribution & Logistics Management 31 (6 …, 2001 | 109 | 2001 |
What drives firms to engage in interorganizational information sharing in supply chain management? M Madlberger International Journal of e-Collaboration (IJeC) 5 (2), 18-42, 2009 | 90 | 2009 |
Evaluating personalization and customization from an ethical point of view: An empirical study H Treiblmaier, M Madlberger, N Knotzer, I Pollach 37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004 | 85 | 2004 |
Mobile advertising in different stages of development: A cross-country comparison of consumer attitudes P Haghirian, M Madlberger, A Inoue Proceedings of the 41st Annual Hawaii International Conference on System …, 2008 | 73 | 2008 |
Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness MA Jurca, M Madlberger Journal of Marketing Communications 21 (1), 48-64, 2015 | 68 | 2015 |
Exogenous and endogenous antecedents of online shopping in a multichannel environment: evidence from a catalog retailer in the German-speaking world M Madlberger Journal of Electronic Commerce in Organizations (JECO) 4 (4), 29-51, 2006 | 68 | 2006 |
Interorganizational collaboration in supply chain management: what drives firms to share information with their trading partners? M Madlberger Proceedings of the 41st Annual Hawaii International Conference on System …, 2008 | 39 | 2008 |
Cross-organizational and cross-border IS/IT collaboration: a literature review M Madlberger, N Roztocki Proceedings of the Fourteenth Americas Conference on Information Systems …, 2008 | 34 | 2008 |
A model of antecedents of RFID adoption intention in the supply chain M Madlberger 2009 42nd Hawaii International Conference on System Sciences, 1-10, 2009 | 30 | 2009 |
The last mile in an electronic commerce business model-service expectations of austrian online shoppers M Madlberger, A Sester ECIS 2005 Proceedings, 99, 2005 | 25 | 2005 |
Electronic retailing M Madlberger Marketinginstrumente und Marktforschung im Internet, Wien, 2004 | 20 | 2004 |
Adapting the Internet as distribution channel for stationary retailers: The Austrian case M Madlberger, H Kotzab Electronic Markets 11 (1), 64-74, 2001 | 20 | 2001 |
A cross-cultural analysis of perceptions of mobile advertising-a survey among Austrian and Japanese students P Haghirian, M Madlberger Vienna University of Economics and Business Administration, 3-8, 2004 | 19 | 2004 |
Electronic Retailing: Marketinginstrumente und Marktforschung im Internet M Madlberger Springer-Verlag, 2013 | 18 | 2013 |
Digital cross-organizational collaboration: towards a preliminary framework M Madlberger, N Roztocki Fifteenth Americas Conference on Information Systems, 2009 | 17 | 2009 |
Digital cross-organizational and cross-border collaboration: A scientometric study M Madlberger, N Roztocki 2009 42nd Hawaii International Conference on System Sciences, 1-10, 2009 | 15 | 2009 |
Empfehlungssysteme zur Verkaufsberatung im Internet State-of-the-Art und Konsumentenakzeptanz HR Hansen, N Knotzer, M Madlberger Wirtschaftsinformatik 49 (1), 50-61, 2007 | 15 | 2007 |