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Zoey Chen
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Cited by
Year
Temporal contiguity and negativity bias in the impact of online word of mouth
Z Chen, NH Lurie
Journal of Marketing Research 50 (4), 463-476, 2013
4992013
When, why, and how controversy causes conversation
Z Chen, J Berger
Journal of Consumer Research 40 (3), 580-593, 2013
2332013
Social acceptance and word of mouth: How the motive to belong leads to divergent WOM with strangers and friends
Z Chen
Journal of Consumer Research 44 (3), 613-632, 2017
1272017
How content acquisition method affects word of mouth
Z Chen, J Berger
Journal of Consumer Research 43 (1), 86-102, 2016
802016
Psychology of word of mouth marketing
Z Chen, M Yuan
Current opinion in psychology 31, 7-10, 2020
512020
Everywhere and at all times: mobility, consumer decision-making, and choice
NH Lurie, J Berger, Z Chen, B Li, H Liu, CH Mason, DM Muir, G Packard, ...
Customer Needs and Solutions 5 (1), 15-27, 2018
262018
Why unhappy customers are unlikely to share their opinions with brands
C Hydock, Z Chen, K Carlson
Journal of Marketing 84 (6), 95-112, 2020
162020
How consumer digital signals are reshaping the customer journey
DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ...
Journal of the Academy of Marketing Science, 1-20, 2022
82022
When controversy sparks buzz--and when it doesn't
J Berger, Z Chen
Harvard business review 92 (4), 27-28, 2014
52014
Are We There Yet? An Anticipation Account of the Return Trip Effect
Z Chen, R Hamilton, DD Rucker
Social Psychological and Personality Science 12 (2), 258-265, 2021
12021
Digital and Social Media Research
Z Chen, AT Stephen
Handbook of Research Methods in Consumer Psychology, 358-370, 2019
12019
Transmitting Well-Reasoned Word of Mouth Impairs Memory For Product Experiences
Z Chen, A Schlosser
ACR North American Advances, 2015
12015
More Rational or More Emotional Than Others? Lay Beliefs About Decision‐Making Strategies
N VanBergen, NH Lurie, Z Chen
Journal of Consumer Psychology 32 (2), 274-292, 2022
2022
The effect of incentive structure on referral: the determining role of self-construal
L Wang, Z Chen
Journal of the Academy of Marketing Science, 1-20, 2022
2022
John Quelch on Marketing
J Quelch, Z Chen
Customer Needs and Solutions 8 (4), 137-139, 2021
2021
How People Talk About Products in Word of Mouth
J Berger, G Packard, C du Plessis, Z Tohidinia, N Lurie, Z Chen, ...
Advances in Consumer Research 43, 2015
2015
Finding Vs. Receiving: How Content Acquisition Affects Sharing
Z Chen, J Berger
ACR North American Advances, 2015
2015
Why Your Next Project Should Use Automated Textual Analysis
A Humphreys, J Berger
ACR North American Advances, 2015
2015
Consumer-to-Brand Sharing: Will Your Clients Share the Bad News?
C Hydock, Z Chen, K Carlson
Report Research, 13, 0
Report Research
Y You, X Yang, L Wang, X Deng, R Mullins, B Menguc, NG Panagopoulos, ...
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Articles 1–20