George Knox
George Knox
Associate Professor of Marketing, Tilburg University
Verified email at tilburguniversity.edu - Homepage
TitleCited byYear
From point of purchase to path to purchase: How preshopping factors drive unplanned buying
DR Bell, D Corsten, G Knox
Journal of Marketing 75 (1), 31-45, 2011
2452011
Customer Complaints and Recovery Effectiveness: A Customer Base Approach
G Knox, R Van Oest
Journal of Marketing 78 (September), 42-57, 2014
952014
Simple models of discrete choice and their performance in bandit experiments
N Gans, G Knox, R Croson
Manufacturing & Service Operations Management 9 (4), 383-408, 2007
912007
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery
H Datta, G Knox, BJ Bronnenberg
Marketing Science 37 (1), 5-21, 2017
612017
Incorporating Direct Marketing Activity into Latent Attrition Models
D Schweidel, G Knox
Marketing Science 32 (3), 471-87, 2013
602013
The consumer's rent vs. buy decision in the rentailer
G Knox, J Eliashberg
International Journal of Research in Marketing 26 (2), 125-135, 2009
472009
Modelling and managing customers in a multichannel setting
GAH Knox
University of Pennsylvania, 2006
402006
Extending the BG/NBD: A simple model of purchases and complaints
R Van Oest, G Knox
International Journal of Research in Marketing 28 (1), 30-37, 2011
212011
Unplanned Buying on Shopping Trips
DR Bell, D Corsten, G Knox, MS Institute
Marketing Science Institute Working Paper Series 2010 10 (109), 2010
152010
Diagnosing and Predicting Individual Customer Defection
A Bonfrer, G Knox, J Eliashberg, J Chiang
8*2007
From Point of Purchase to Path to Purchase: How http://refhub. elsevier. com
D Bell, D Corsten, G Knox
S0022-4359 (14), 00002-5, 2011
72011
Situational Determinants of Unplanned Buying in Emerging and Developed Markets
G Knox, DR Bell, D Corsten
Marketing Science Institute Working Paper Series 2011 11 (114), 2011
72011
The power of planned uncertainty
DR Bell, D Corsten, G Knox
International Commerce Review 8 (1), 56-64, 2008
42008
19. Interaction orientation and complaint handling
G Ramani, G Knox
Handbook of Research on Customer Equity in Marketing, 448, 2015
12015
Håndtering av kundeklager
RD van Oest, G Knox
Fagbokforlaget i samarbeid med Econa, 2015
12015
Erratum to: Extending the BG/NBD: A simple model of purchases and complaints,[Intern. J. of Research in Marketing, Volume 28 (2010) 30–37]
R van Oest, G Knox
International Journal of Research in Marketing 3 (28), 280, 2011
12011
Incorporating strategic direct marketing activity into “buy’til you die” models
DA Schweidel, G Knox
Working paper, University of Wisconsin–Madison, Madison. http://ssrn. com …, 2010
12010
Shopping Goals and Unplanned Buying ACRoss Cultures and Countries
G Knox, D Corsten, D Bell
ACR North American Advances, 2011
2011
Valuing Customers When Abandonment is Two-Sided: Customer Attrition and the Company’s Abandonment Option
R van Oest, G Knox
USING USAGE TO PREDICT DEFECTION
A Bonfrer, G Knox, J Eliashberg, J Chiang
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Articles 1–20