| From point of purchase to path to purchase: How preshopping factors drive unplanned buying DR Bell, D Corsten, G Knox Journal of Marketing 75 (1), 31-45, 2011 | 284 | 2011 |
| Customer Complaints and Recovery Effectiveness: A Customer Base Approach G Knox, R Van Oest Journal of Marketing 78 (September), 42-57, 2014 | 111 | 2014 |
| Simple models of discrete choice and their performance in bandit experiments N Gans, G Knox, R Croson Manufacturing & Service Operations Management 9 (4), 383-408, 2007 | 95 | 2007 |
| Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery H Datta, G Knox, BJ Bronnenberg Marketing Science 37 (1), 5-21, 2018 | 77 | 2018 |
| Incorporating Direct Marketing Activity into Latent Attrition Models D Schweidel, G Knox Marketing Science 32 (3), 471-87, 2013 | 67 | 2013 |
| The consumer's rent vs. buy decision in the rentailer G Knox, J Eliashberg International Journal of Research in Marketing 26 (2), 125-135, 2009 | 50 | 2009 |
| Modelling and managing customers in a multichannel setting GAH Knox University of Pennsylvania, 2006 | 40 | 2006 |
| Extending the BG/NBD: A simple model of purchases and complaints R Van Oest, G Knox International Journal of Research in Marketing 28 (1), 30-37, 2011 | 24 | 2011 |
| Unplanned Buying on Shopping Trips DR Bell, D Corsten, G Knox, MS Institute Marketing Science Institute Working Paper Series 2010 10 (109), 2010 | 15 | 2010 |
| Situational Determinants of Unplanned Buying in Emerging and Developed Markets G Knox, DR Bell, D Corsten Marketing Science Institute Working Paper Series 2011 11 (114), 2011 | 14 | 2011 |
| Diagnosing and Predicting Individual Customer Defection A Bonfrer, G Knox, J Eliashberg, J Chiang | 8* | 2007 |
| From Point of Purchase to Path to Purchase: How http://refhub. elsevier. com D Bell, D Corsten, G Knox S0022-4359 (14), 00002-5, 2011 | 7 | 2011 |
| The power of planned uncertainty. DR Bell, D Corsten, G Knox International Commerce Review--ECR Journal 8 (1), 2008 | 6 | 2008 |
| Interaction orientation and complaint handling G Ramani, G Knox Handbook of Research on Customer Equity in Marketing, 2015 | 1 | 2015 |
| Hĺndtering av kundeklager RD van Oest, G Knox Fagbokforlaget i samarbeid med Econa, 2015 | 1 | 2015 |
| Incorporating strategic direct marketing activity into “buy’til you die” models DA Schweidel, G Knox Working paper, University of Wisconsin–Madison, Madison. http://ssrn. com …, 2010 | 1 | 2010 |
| Erratum to: Extending the BG/NBD: A simple model of purchases and complaints,[Intern. J. of Research in Marketing, Volume 28 (2010) 30–37] R van Oest, G Knox International Journal of Research in Marketing 3 (28), 280, 2011 | | 2011 |
| Shopping Goals and Unplanned Buying ACRoss Cultures and Countries G Knox, D Corsten, D Bell ACR North American Advances, 2011 | | 2011 |
| Situational Determinants of Unplanned Buying in Emerging and Developed Markets D Bell, G Knox, D Corsten | | |
| Valuing Customers When Abandonment is Two-Sided: Customer Attrition and the Company’s Abandonment Option R van Oest, G Knox | | |
Daniel CorstenProfessor of Operations, IE Business SchoolVerified email at ie.edu
