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Michael A. Merz
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The evolving brand logic: a service-dominant logic perspective
MA Merz, Y He, SL Vargo
Journal of the academy of marketing science 37, 328-344, 2009
14132009
How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale
MA Merz, L Zarantonello, S Grappi
Journal of business research 82, 79-89, 2018
4092018
The industrial brand personality scale: Building strong business-to-business brands
U Herbst, MA Merz
Industrial marketing management 40 (7), 1072-1081, 2011
1492011
A categorization approach to analyzing the global consumer culture debate
MA Merz, Y He, DL Alden
International Marketing Review 25 (2), 166-182, 2008
1382008
Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers
Y He, MA Merz, DL Alden
Journal of International Marketing 16 (2), 64-83, 2008
892008
Exploring the antecedents for value cocreation during healthcare service provision
MY Merz, D Czerwinski, MA Merz
Journal of Business and Behavior Sciences 25 (2), 152-166, 2013
252013
Exploring the Antecedents for Value Co-Creation during Healthcare Service Provision
MY Merz, D Czerwinski, MA Merz
American Society of Business and Behavioral Sciences Conference Proceedings, 2013
252013
Standardization or localization? Executing corporate philanthropy in international firms
MA Merz, J Peloza, Q Chen
International Journal of Nonprofit and Voluntary Sector Marketing 15 (3 …, 2010
192010
A real product scandal’s impact on a high-equity brand: a new approach to assessing scandal impact
VS Thaler, U Herbst, MA Merz
Journal of Product & Brand Management 27 (4), 427-439, 2018
172018
Measuring Employer Brand Value
MA Merz, U Herbst, O Yavuz
Procedings of the EMAC Conference, 2009
152009
Creating online brand value through online discussion sites
D Czerwinski, MA Merz, U Herbst
Journal of Business and Educational Leadership 3 (1), 15-28, 2011
112011
Creating Online Brand Value Through Online Discussion Sites
D Czerwinski, MA Merz, U Herbst
American Society of Business and Behavioral Sciences Conference Proceedings, 2010
112010
Consumers' Internet and Internet Consumers: Exploring Internet-Based Electronic Decision Aids
MA Merz, Q Chen
ACR North American Advances, 2006
82006
Brand Extension Research: A Cross-Cultural Perspective
MA Merz, D Alden, W Hoyer, K Desai
Review of Marketing Research 4, 182-250, 2008
7*2008
Diffusion of measurement invariance assessment in international marketing: Perspectives from the literature and a survey of researchers
Y He, MA Merz, DL Alden
Journal of International Marketing 16 (2), 64-83, 2008
72008
Managing and measuring online brand value
MA Merz, D Czerwinski, N Amblee
ASBBS Conference Proceeding 16 (1), 1-18, 2009
62009
Value Co-Creation in Retailing in the US and Japan: A Cross-Cultural Comparison
MY Merz, MA Merz, KC Gehrt, I Takahashi
Journal of Business and Behavior Sciences 28 (2), 81-93, 2016
42016
サービス・ドミナント・ロジックによるブランディングおよびブランド・コミュニケーションへの新視点
MA Merz, 高橋郁夫
日経広告研究所報 45 (1), 12-18, 2011
4*2011
Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application
Y He, MA Merz, D Alden
Hawai`i International Conference on System Sciences Proceedings, 2007
22007
PREDICTING THE IMPACT OF CULTURAL VALUES AND SOCIOECONOMICS ON INTERNATIONAL CAUSE-RELATED MARKETING STRATEGIES.
MA Merz, MY Merz
Journal of Business & Behavioral Sciences 34 (1), 2022
12022
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Articles 1–20