Henry Robben
Henry Robben
Professor of Marketing, Nyenrode Business Universiteit
Verified email at nyenrode.nl - Homepage
Title
Cited by
Cited by
Year
The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of product innovation management 21 (2), 79-94, 2004
6762004
The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of product innovation management 21 (2), 79-94, 2004
6762004
The effect of new package design on product attention, categorization and evaluation
JPL Schoormans, HSJ Robben
Journal of Economic psychology 18 (2-3), 271-287, 1997
4561997
Tax evasion: An experimental approach
P Webley
Cambridge University Press, 1991
3981991
Industrial new product launch strategies and product development performance
EJ Hultink, A Griffin, S Hart, HSJ Robben
Journal of product innovation management 14 (4), 243-257, 1997
3651997
Scarcity and preference: An experiment on unavailability and product evaluation
TMM Verhallen, HSJ Robben
Journal of economic psychology 15 (2), 315-331, 1994
3421994
Measuring new product success: The difference that time perspective makes
EJ Hultink, HSJ Robben
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1995
2741995
Launch decisions and new product success: an empirical comparison of consumer and industrial products
EJ Hultink, S Hart, HSJ Robben, A Griffin
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2000
2562000
The impact of new product launch strategies on competitive reaction in industrial markets
M Debruyne, R Moenaert, A Griffin, S Hart, EJ Hultink, HSJ Robben
Journal of Product Innovation Management 19 (2), 159-170, 2002
1992002
The role of predevelopment activities in the relationship between market orientation and performance
F Langerak, E Jan Hultink, HSJ Robben
R&D Management 34 (3), 295-309, 2004
1632004
Decision frame and opportunity as determinants of tax cheating: An international experimental study
HSJ Robben, P Webley, RH Weigel, KE Waerneryd, KA Kinsey, ...
Journal of Economic Psychology 11 (3), 341-364, 1990
1631990
In search of generic launch strategies for new products
EJ Hultink, A Griffin, HSJ Robben, S Hart
International Journal of Research in Marketing 15 (3), 269-285, 1998
1391998
In search of generic launch strategies for new products
EJ Hultink, A Griffin, HSJ Robben, S Hart
International Journal of Research in Marketing 15 (3), 269-285, 1998
1391998
Launch strategy and new product performance: an empirical examination in the Netherlands
EJ Hultink, HSJ Robben
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1999
1251999
Managing consumers’ product evaluations through direct product experience
SC Mooy, HSJ Robben
Journal of Product & Brand Management, 2002
1242002
True positives and false alarms in the detection of tax evasion
G Antonides, HSJ Robben
Journal of Economic Psychology 16 (4), 617-640, 1995
1011995
The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand
HSJ Robben
Journal of Consumer Marketing 18 (1), 75-83, 2001
97*2001
On measuring tax evasion
H Elffers, HSJ Robben, DJ Hessing
Journal of Economic Psychology 13 (4), 545-567, 1992
921992
On measuring tax evasion
H Elffers, HSJ Robben, DJ Hessing
Journal of economic psychology 13 (4), 545-567, 1992
921992
The mediating role of new product development in the link between market orientation and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of Strategic Marketing 15 (4), 281-305, 2007
902007
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