| Marketing management: a South Asian perspectives P Kotler, KL Keller, A Koshy, M Jha Pearson, 2013 | 1082 | 2013 |
| The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance F Langerak, EJ Hultink, HSJ Robben Journal of product innovation management 21 (2), 79-94, 2004 | 859 | 2004 |
| The effect of new package design on product attention, categorization and evaluation JPL Schoormans, HSJ Robben Journal of Economic psychology 18 (2-3), 271-287, 1997 | 581 | 1997 |
| Tax evasion: An experimental approach P Webley Cambridge University Press, 1991 | 530 | 1991 |
| Scarcity and preference: An experiment on unavailability and product evaluation TMM Verhallen, HSJ Robben Journal of economic psychology 15 (2), 315-331, 1994 | 515 | 1994 |
| Industrial new product launch strategies and product development performance EJ Hultink, A Griffin, S Hart, HSJ Robben Journal of product innovation management 14 (4), 243-257, 1997 | 411 | 1997 |
| Measuring new product success: The difference that time perspective makes EJ Hultink, HSJ Robben Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1995 | 329 | 1995 |
| Launch decisions and new product success: an empirical comparison of consumer and industrial products EJ Hultink, S Hart, HSJ Robben, A Griffin Journal of Product Innovation Management: an international publication of …, 2000 | 305 | 2000 |
| The impact of new product launch strategies on competitive reaction in industrial markets M Debruyne, R Moenaert, A Griffin, S Hart, EJ Hultink, HSJ Robben Journal of Product Innovation Management 19 (2), 159-170, 2002 | 241 | 2002 |
| The role of predevelopment activities in the relationship between market orientation and performance F Langerak, E Jan Hultink, HSJ Robben R&D Management 34 (3), 295-309, 2004 | 197 | 2004 |
| Decision frame and opportunity as determinants of tax cheating: An international experimental study HSJ Robben, P Webley, RH Weigel, KE Wärneryd, KA Kinsey, ... Journal of Economic Psychology 11 (3), 341-364, 1990 | 192 | 1990 |
| Managing consumers’ product evaluations through direct product experience SC Mooy, HSJ Robben Journal of Product & Brand Management 11 (7), 432-446, 2002 | 170 | 2002 |
| In search of generic launch strategies for new products EJ Hultink, A Griffin, HSJ Robben, S Hart International Journal of Research in Marketing 15 (3), 269-285, 1998 | 165 | 1998 |
| Launch strategy and new product performance: an empirical examination in the Netherlands EJ Hultink, HSJ Robben Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1999 | 144 | 1999 |
| True positives and false alarms in the detection of tax evasion G Antonides, HSJ Robben Journal of Economic Psychology 16 (4), 617-640, 1995 | 142 | 1995 |
| Picking your brains: Where and how neuroscience tools can enhance marketing research L Alvino, L Pavone, A Abhishta, H Robben Frontiers in neuroscience 14, 577666, 2020 | 119 | 2020 |
| On measuring tax evasion H Elffers, HSJ Robben, DJ Hessing Journal of Economic Psychology 13 (4), 545-567, 1992 | 116 | 1992 |
| The mediating role of new product development in the link between market orientation and organizational performance F Langerak, EJ Hultink, HSJ Robben Journal of Strategic Marketing 15 (4), 281-305, 2007 | 115 | 2007 |
| The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand HSJ Robben Journal of Consumer Marketing 18 (1), 75-83, 2001 | 115* | 2001 |
| Decision frames, opportunity and tax evasion: An experimental approach HSJ Robben, P Webley, H Elffers, DJ Hessing Journal of Economic Behavior & Organization 14 (3), 353-361, 1990 | 109 | 1990 |
Erik Jan HultinkProfessor of New Product Marketing, Delft University of Technology, The NetherlandsVerified email at tudelft.nl
