Henry Robben
Henry Robben
Professor of Marketing, Nyenrode Business Universiteit
Geverifieerd e-mailadres voor nyenrode.nl - Homepage
TitelGeciteerd doorJaar
The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of product innovation management 21 (2), 79-94, 2004
6042004
The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of product innovation management 21 (2), 79-94, 2004
6042004
The effect of new package design on product attention, categorization and evaluation
JPL Schoormans, HSJ Robben
Journal of economic psychology 18 (2-3), 271-287, 1997
3961997
Tax evasion: An experimental approach
P Webley
Cambridge University Press, 1991
3691991
Industrial new product launch strategies and product development performance
EJ Hultink, A Griffin, S Hart, HSJ Robben
Journal of product innovation management 14 (4), 243-257, 1997
3351997
Scarcity and preference: An experiment on unavailability and product evaluation
TMM Verhallen, HSJ Robben
Journal of economic psychology 15 (2), 315-331, 1994
3051994
Measuring new product success: The difference that time perspective makes
EJ Hultink, HSJ Robben
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1995
2631995
Launch decisions and new product success: an empirical comparison of consumer and industrial products
EJ Hultink, S Hart, HSJ Robben, A Griffin
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2000
2362000
The impact of new product launch strategies on competitive reaction in industrial markets
M Debruyne, R Moenaert, A Griffin, S Hart, EJ Hultink, HSJ Robben
Journal of Product Innovation Management 19 (2), 159-170, 2002
1882002
Decision frame and opportunity as determinants of tax cheating: An international experimental study
HSJ Robben, P Webley, RH Weigel, KE Waerneryd, KA Kinsey, ...
Journal of Economic Psychology 11 (3), 341-364, 1990
1511990
The role of predevelopment activities in the relationship between market orientation and performance
F Langerak, E Jan Hultink, HSJ Robben
R&D Management 34 (3), 295-309, 2004
1452004
In search of generic launch strategies for new products
EJ Hultink, A Griffin, HSJ Robben, S Hart
International Journal of Research in Marketing 15 (3), 269-285, 1998
1311998
In search of generic launch strategies for new products
EJ Hultink, A Griffin, HSJ Robben, S Hart
International Journal of Research in Marketing 15 (3), 269-285, 1998
1311998
Launch strategy and new product performance: an empirical examination in the Netherlands
EJ Hultink, HSJ Robben
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1999
1181999
Managing consumers’ product evaluations through direct product experience
SC Mooy, HSJ Robben
Journal of Product & Brand Management 11 (7), 432-446, 2002
1032002
Does deterrence deter? Measuring the effect of deterrence on tax compliance in field studies and experimental studies
DJ Hessing, H Elffers, HSJ Robben, P Webley
Why people pay taxes: Tax compliance and enforcement, 291-305, 1992
851992
The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand
HSJ Robben
Journal of Consumer Marketing 18 (1), 75-83, 2001
84*2001
On measuring tax evasion
H Elffers, HSJ Robben, DJ Hessing
Journal of Economic Psychology 13 (4), 545-567, 1992
821992
On measuring tax evasion
H Elffers, HSJ Robben, DJ Hessing
Journal of economic psychology 13 (4), 545-567, 1992
821992
Launching new product features: a multiple case examination
JM Thölke, EJ Hultink, HSJ Robben
Journal of Product Innovation Management 18 (1), 3-14, 2001
802001
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