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Agata Leszkiewicz
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Year
Digital analytics: Modeling for insights and new methods
S Gupta, A Leszkiewicz, V Kumar, T Bijmolt, D Potapov
Journal of Interactive Marketing 51, 26-43, 2020
1322020
Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior
V Kumar, A Leszkiewicz, A Herbst
Journal of Marketing Research 55 (2), 208-225, 2018
372018
Smart Business and the Social Value of AI
A Leszkiewicz, T Hormann, M Krafft
Smart Business and Better Management, 2022
132022
Exact optimal experimental designs with constraints
M Esteban-Bravo, A Leszkiewicz, JM Vidal-Sanz
Statistics and Computing 27 (3), 845-863, 2017
92017
Three essays on conjoint analysis: optimal design and estimation of endogenous consideration sets
A Leszkiewicz
12014
Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing tools
A Leszkiewicz
EMAC Annual Conference 2023, 2023
2023
Social Influence Analysis (SIA) in Online Social Networks
A Leszkiewicz, D Bucur, C Grimme, R Michalski, L Clever, J Pohl, J Rook, ...
4th Multidisciplinary International Symposium, MISDOOM 2022, 2022
2022
Digital analytics, modelling for insights and new methods
A Leszkiewicz
2019
The Value of Third Party Platforms in Customer Acquisition: An Empirical Investigation into the Hospitality Industry
A Leszkiewicz
2019 INFORMS Marketing Science Conference, 2019
2019
Extending the customer lifecycle
A Leszkiewicz
6th International Conference on Applied Research in Economics, iCare 2018, 2018
2018
Forthcoming in the Journal of Marketing Research
V Kumar, A Leszkiewicz, A Herbst
2017
Extending the Customer Lifecycle: Optimal Resource Allocation throughout the Customer Journey
A Leszkiewicz, V Kumar
INFORMS Marketing Science Conference 2017, 2017
2017
Are you Back for Good or Still Shopping Around?: Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration
V Kumar, A Leszkiewicz, A Christodoulopoulou, P Ghosh
2016
Customer Life Cycle Revisited: Multiple Customer Lifetimes in Optimal Resource Allocation Decisions
V Kumar, A Leszkiewicz, A Christodoulopoulou
AMA Winter Marketing Academic Conference 2016, 2016
2016
Optimal Experimental Designs for Nonlinear Conjoint Analysis
M Esteban-Bravo, A Leszkiewicz, JM Vidal-Sanz
ICSA Applied Statistics Symposium 2016, 2016
2016
Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection
A Christodoulopoulou, A Leszkiewicz, P Ghosh, V Kumar
2015
Optimal experimental designs for nonlinear analysis: Solving the conundrum
JM Vidal-Sanz, M Esteban-Bravo, A Leszkiewicz
6th International Conference of the ERCIM Working Group on Computing …, 2013
2013
Optimal experimental designs for nonlinear analysis: Solving the conundrum
A Leszkiewicz, M Esteban-Bravo, JM Vidal-Sanz
2013
Reconsidering optimal experimental design for conjoint analysis
M Esteban-Bravo, A Leszkiewicz, JM Vidal-Sanz
DEE-Working Papers. Business Economics. WB, 2012
2012
Optimal experimental designs for conjoint analysis: Estimation of utility functions
JM Vidal-Sanz, M Esteban-Bravo, A Leszkiewicz
5th International Conference of the ERCIM Working Group on Computing …, 2012
2012
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Articles 1–20