| A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children's consumption behaviour OB Büttner, A Florack, BG Serfas Journal of Consumer Policy 37, 161-182, 2014 | 64 | 2014 |
| Hard to ignore: Impulsive buyers show an attentional bias in shopping situations OB Büttner, A Florack, H Leder, MA Paul, BG Serfas, AM Schulz Social Psychological and Personality Science 5 (3), 343-351, 2014 | 55 | 2014 |
| What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli. BG Serfas, A Florack, OB Büttner, T Voegeding Motivation Science 3 (1), 1-18, 2017 | 36 | 2017 |
| Eyes wide shopped: shopping situations trigger arousal in impulsive buyers BG Serfas, OB Büttner, A Florack PLoS One 9 (12), e114593, 2014 | 31 | 2014 |
| Using Implementation Intentions in Shopping Situations: How Arousal Can Help Shield Consumers Against Temptation BG Serfas, OB Büttner, A Florack Applied Cognitive Psychology 30 (5), 672-680, 2016 | 16 | 2016 |
| Playing with food: The effects of food pre-exposure on consumption in young children A Florack, S Haasova, S Hirschauer, BG Serfas Physiology & behavior 195, 76-81, 2018 | 13 | 2018 |
| Indirect (implicit) and direct (explicit) self-esteem measures are virtually unrelated: A meta-analysis of the initial preference task J Pietschnig, G Gittler, S Stieger, M Forster, N Gadek, A Gartus, ... PLoS One 13 (9), e0202873, 2018 | 11 | 2018 |
| The Influence of shopping lists on visual distraction O Büttner, M Kempinski, B Serfas, A Florack, K Vohs ACR North American Advances, 2015 | 1 | 2015 |
| The stereotype content model applied to country-of-origin stereotypes: Model validation and prediction of purchase intentions A Diamantopoulos, A Florack, B Serfas ACR North American Advances, 2014 | 1 | 2014 |
| Differential correlates of pathological and impulsive buying. BG SERFAS, OB BÜTTNER, M BRAND, A MÜLLER, P TROTZKE Journal of Behavioral Addictions 12, 2023 | | 2023 |
| Contextual Triggers, Arousal, and Visual Attention-A Consumer Psychological Framework of Impulsive Buying BG Serfas, OB Buettner, A Florack JOURNAL OF BEHAVIORAL ADDICTIONS 7, 141-142, 2018 | | 2018 |
| L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation O B Büttner, B G Serfas, D Euler, M Clemens Streicher ACR North American Advances, 2018 | | 2018 |
| Augen auf beim Kauf? OB Büttner, BG Serfas | | |
Arnd FlorackProfessor of Social PsychologyVerified email at univie.ac.at
