Robert Rooderkerk
Robert Rooderkerk
Associate Professor of Operations Management, Rotterdam School of Management
Verified email at rsm.nl - Homepage
Title
Cited by
Cited by
Year
Incorporating context effects into a choice model
RP Rooderkerk, HJ Van Heerde, THA Bijmolt
Journal of Marketing Research 48 (4), 767-780, 2011
1172011
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21 (3), 273-285, 2010
692010
Optimizing retail assortments
RP Rooderkerk, HJ Van Heerde, THA Bijmolt
Marketing Science 32 (5), 699-715, 2013
482013
No comment?! The drivers of reactions to online posts in professional groups
RP Rooderkerk, KH Pauwels
Journal of Interactive Marketing 35, 1-15, 2016
372016
Robust optimization of the 0–1 knapsack problem: Balancing risk and return in assortment optimization
RP Rooderkerk, HJ van Heerde
European Journal of Operational Research 250 (3), 842-854, 2016
192016
How context affects choice
R Thomadsen, RP Rooderkerk, O Amir, N Arora, B Bollinger, K Hansen, ...
Customer Needs and Solutions 5 (1-2), 3-14, 2018
72018
Omnichannel Assortment Planning
RP Rooderkerk, AG Kök
Operations in an Omnichannel World, 51-86, 2019
52019
Optimizing product lines and assortments
RP Rooderkerk
Other publications TiSEM, 2007
52007
Omnichannel fulfillment dilemmas: Customer preferences and manager perceptions
S Gallino, A Moreno, RP Rooderkerk
Available at SSRN 3399664, 2019
32019
Context Dependence as a Driver of Preference Dynamics
MB Ataman, RP Rooderkerk
Woking Paper, 2010
32010
New product development in an omnichannel world
RP Rooderkerk, S Gallino
Available at SSRN 3399214, 2019
22019
Challenges at the marketing–operations interface in omni-channel retail environments
THA Bijmolt, M Broekhuis, S De Leeuw, C Hirche, RP Rooderkerk, ...
Journal of Business Research, 2019
12019
Optimizing retail assortments
THA Bijmolt, HJ van Heerde, RP Rooderkerk
Marketing Science 32 (5), 699-715, 2013
2013
The Impact of Context Effects on Optimal Assortments
RP Rooderkerk, HJ Van Heerde, THA Bijmolt
2008
Robuuste optimalisatie van retail assortimenten
RP Rooderkerk
STAtOR 4, 14-18, 2007
2007
Assortment planning in the Amazon era
RP Rooderkerk
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Articles 1–16