| Student intercultural proficiency from study abroad programs I Clarke III, TB Flaherty, ND Wright, RM McMillen Journal of Marketing Education 31 (2), 173-181, 2009 | 453 | 2009 |
| Does television viewership play a role in the perception of quality of life? MJ Sirgy, DJ Lee, R Kosenko, H Lee Meadow, D Rahtz, M Cicic, GX Jin, ... Journal of Advertising 27 (1), 125-142, 1998 | 324 | 1998 |
| Developing a subjective measure of consumer well-being DJ Lee, MJ Sirgy, V Larsen, ND Wright Journal of Macromarketing 22 (2), 158-169, 2002 | 308 | 2002 |
| Materialism and life satisfaction: A meta-analysis ND Wright, V Larsen Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior …, 1993 | 211 | 1993 |
| Materialism: The construct, measures, antecedents, and consequences MJ Sirgy, V Larsen, ND Wright Academy of Marketing Studies Journal 3 (2), 78-110, 1999 | 173 | 1999 |
| The Effects of Product Symbolism on Consumer Self-Concept. ND Wright, CB Claiborne, MJ Sirgy Advances in Consumer Research 19 (1), 1992 | 137 | 1992 |
| Linking customer service orientation to competitive performance: Does the marketing concept really work? ND Wright, JW Pearce, JW Busbin Journal of Marketing Theory and Practice 5 (4), 23-34, 1997 | 114 | 1997 |
| Juvenile delinquents’ use of consumption as cultural resistance: Implications for juvenile reform programs and public policy JL Ozanne, RP Hill, ND Wright Journal of Public Policy & Marketing 17 (2), 185-196, 1998 | 92 | 1998 |
| Satisfaction with material possessions and general well-being: The role of materialism MJ Sirgy, DJ Lee, V Larsen, ND Wright Journal of consumer satisfaction, dissatisfaction and complaining behavior …, 1998 | 75 | 1998 |
| Preparing marketing students for a global and multicultural work environment: The value of a semester-long study abroad program ND Wright, I Clarke Marketing Education Review 20 (2), 149-162, 2010 | 62 | 2010 |
| Every brick tells a story: Study abroad as an extraordinary experience ND Wright, V Larsen Marketing Education Review 22 (2), 121-142, 2012 | 38 | 2012 |
| Testing the reliability and validity of Belk’s and Richins’ materialism scales D Cole, ND Wright, MJ Sirgy, R Kosenko, D Rahtz, HL Meadow Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 30* | 2015 |
| Consumer satisfaction and the marketing of volunteerism: The case of the Appalachian Mountain Housing ND Wright, V Larsen, R Higgs Journal of Consumer Satisfaction 8 (88), 197, 1995 | 28 | 1995 |
| Antecedents of green product purchase behavior KD Bahn, ND Wright Allied Academies International Conference. Academy of Marketing Studies …, 2001 | 24 | 2001 |
| Advertising montage: Two theoretical perspectives V Larsen, ND Wright, TR Hergert Psychology & Marketing 21 (1), 1-15, 2004 | 23 | 2004 |
| A Critique Of Critical Theory: Response To Murray And Ozanne's" The Critical Imagination". V Larsen, ND Wright Advances in consumer research 20 (1), 1993 | 19 | 1993 |
| Aggregate Consumer Satisfaction: The Telos of Marketing V Larsen, N Wright Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2020 | 18 | 2020 |
| Shopping center attitudes: an empirical test of predictive attributes V Larsen, R Shelton, ND Wright Academy of Marketing Studies Journal 19 (2), 93, 2015 | 17 | 2015 |
| Gaining competitive advantage in e‐tailing through marketing management and value‐added uses of technology T Bertsch, J Busbin, N Wright Competitiveness Review: An International Business Journal 12 (2), 49-56, 2002 | 17 | 2002 |
| Improving marketing students’ writing skills using a one-page paper ND Wright, V Larsen Marketing Education Review 26 (1), 25-32, 2016 | 16 | 2016 |
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