Follow
Keith Wilcox
Keith Wilcox
Professor, Mays School of Business, Texas A&M University
Verified email at mays.tamu.edu
Title
Cited by
Cited by
Year
Why do consumers buy counterfeit luxury brands?
K Wilcox, HM Kim, S Sen
Journal of marketing research 46 (2), 247-259, 2009
13072009
Are close friends the enemy? Online social networks, self-esteem, and self-control
K Wilcox, AT Stephen
Journal of Consumer research 40 (1), 90-103, 2013
7412013
Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision
K Wilcox, B Vallen, L Block, GJ Fitzsimons
Journal of Consumer Research 36 (3), 380-393, 2009
3802009
Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice
K Wilcox, T Kramer, S Sen
Journal of Consumer Research 38 (1), 151-163, 2011
2452011
Leave home without it? The effects of credit card debt and available credit on spending
K Wilcox, LG Block, EM Eisenstein
Journal of Marketing Research 48 (SPL), S78-S90, 2011
922011
Consumers’ response to commercials: when the energy level in the commercial conflicts with the media context
NM Puccinelli, K Wilcox, D Grewal
Journal of Marketing 79 (2), 1-18, 2015
832015
Choice, rejection, and elaboration on preference-inconsistent alternatives
J Laran, K Wilcox
Journal of Consumer Research 38 (2), 229-241, 2011
832011
Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products
K Wilcox, AL Roggeveen, D Grewal
Journal of Consumer Research 38 (4), 763-773, 2011
822011
How being busy can increase motivation and reduce task completion time.
K Wilcox, J Laran, AT Stephen, PP Zubcsek
Journal of personality and social psychology 110 (3), 371, 2016
562016
Are close friends the enemy
K Wilcox, AT Stephen
Online social networks, 2013
472013
Thinking about financial deprivation: Rumination and decision making among the poor
G Johar, R Meng, K Wilcox
ACR North American Advances, 2015
242015
Discrepant fluency in self-customization
K Wilcox, S Song
Journal of Marketing Research 48 (4), 729-740, 2011
222011
Research handbook on luxury branding
F Morhart, K Wilcox, S Czellar
Edward Elgar Publishing, 2020
192020
Restraint that blinds: Attention narrowing and consumers’ response to numerosity in self-control decisions
K Wilcox, S Prokopec
Journal of Consumer Research 46 (2), 371-387, 2019
152019
The evolution of counterfeit luxury consumption
K Wilcox, JL Zaichkowsky
Research handbook on luxury branding, 265-281, 2020
142020
“I Made It Work”: How Using a Self‐Assembled Product Increases Task Performance
S Köcher, K Wilcox
Journal of Consumer Psychology 32 (3), 492-499, 2022
62022
How being busy overcomes procrastination and enhances productivity
AT Stephen, K Wilcox, J Laran, PP Zubcsek
Columbia Business School, 2014
62014
Education, liberalism and consumers’ response to luxury brands
FE Petersen, K Wilcox
Advances in Consumer Research 44, 589, 2016
52016
Are Close Friends the Enemy? Online Social Networks, Narcissism and Self-Control
K Wilcox, A Stephen
ACR North American Advances, 2012
52012
Are Close Friends the Enemy? Online Social Networks, Narcissism, and Self-Control
AT Stephen, K Wilcox
University of Pittsburgh, 2012
32012
The system can't perform the operation now. Try again later.
Articles 1–20