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Letizia Alvino
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Picking your brains: Where and how neuroscience tools can enhance marketing research
L Alvino, L Pavone, A Abhishta, H Robben
Frontiers in neuroscience 14, 577666, 2020
1332020
Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers
RM Dangelico, L Alvino, L Fraccascia
Technological Forecasting and Social Change 185, 122010, 2022
1092022
Towards a better understanding of consumer behavior: marginal utility as a parameter in neuromarketing research
L Alvino, E Constantinides, M Franco
International Journal of Marketing Studies 10 (1), 90-106, 2018
592018
Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience
L Alvino, R van der Lubbe, RAM Joosten, E Constantinides
Asia Pacific Journal of Marketing and Logistics 32 (5), 1149-1170, 2019
482019
This is not my jam: an Italian choice experiment on the influence of typical product attributes on consumers’ willingness to pay
F Boccia, L Alvino, D Covino
Nutrition & Food Science, 2023
252023
The decision-making process between rationality and emotions
L Alvino, M Franco
International Journal of Scientific Research and Management 5 (09), 7074-7092, 2017
182017
Consumer neuroscience: Attentional preferences for wine labeling reflected in the posterior contralateral negativity
L Alvino, E Constantinides, RHJ van der Lubbe
Frontiers in psychology 12, 688713, 2021
162021
How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of Consumer Neuroscience
L Alvino
IBIMA Conference (33rd), 5947-5953, 2019
142019
Investigating the global socio-economic benefits of satellite industry and remote sensing applications
A Letizia, S Marino, U Ahmad, A Alvino
IBIMA Publishing 10 (3), 475-480, 2019
8*2019
Investigating individual preferences and brain activity in a wine tasting experience: a neuromarketing approach
L Alvino, RHJ van der Lubbe, E Constantinides
2018 Global Marketing Conference: Tokyo, Japan, 559-564, 2018
62018
Consumer Neuroscience: New directions in predicting consumers' behavior and their preferences for product characteristics
L Alvino
Università degli studi del Molise, 2018
42018
The relevance of reducing Veress needle overshooting
T Horeman-Franse, R Postema, T Fischer, J Calleja-Agius, C Camenzuli, ...
Scientific Reports, 2023
32023
Creating a circular healthcare economy: circular strategies for sustainable healthcare
B van Straten, L Alvino, T Horeman
Delft University of Technology, 2023
32023
Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing tools
A Letizia, H Carolina, L Agata, H Céline, R Henry
Proceedings of the European Marketing Academy, 2023
1*2023
New frontiers in neuromarketing research: Benefit and potential applications of GRAIL
L Alvino, L Pavone, H Robben
Proceedings of 49th European Marketing Academy, Budapest, Hungary, 2020
12020
Discovering the art of advertising using neuromarketing: a literature review on physiological and neurophysiological measures of ads
L Alvino, C Herrando, E Constantinides
International Journal of Internet Marketing and Advertising 21 (3-4), 297-330, 2024
2024
Creating a circular healthcare economy: Sustainable strategies for a circular healthcare
B van Straten, L Alvino, T Horeman
TU Delft open, 2023
2023
Consumer Neuroscience-Foundation, Validation, and Relevance
TZ Ramsoy, H Plassmann, C Yoon, JT Devlin
Frontiers Media SA, 2023
2023
Determinants of Sustainable Footwear Consumption: A Cross-Country Comparison
V Schiaroli, L Fraccascia, L Alvino, RM Dangelico
WAYS FORWARD TO PROMOTE RESOURCE EQUITY: THE ROLE OF CLEANER PRODUCTION AND …, 2023
2023
Brain responses to external cues: Studying consumers' visual attention processes with PCN
L Alvino, R van der Lubbe, E Constantinides
Proceedings of the 16th Annual NeuroPsychoEconomics Conference, 15, 2020
2020
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Artikelen 1–20