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Letizia Alvino
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Picking your brains: Where and how neuroscience tools can enhance marketing research
L Alvino, L Pavone, A Abhishta, H Robben
Frontiers in Neuroscience 14, 577666, 2020
742020
Towards a better understanding of consumer behavior: marginal utility as a parameter in neuromarketing research
L Alvino, E Constantinides, M Franco
International Journal of Marketing Studies 10 (1), 90-106, 2018
512018
Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience
L Alvino, R van der Lubbe, RAM Joosten, E Constantinides
Asia Pacific Journal of Marketing and Logistics 32 (5), 1149-1170, 2019
302019
Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers
RM Dangelico, L Alvino, L Fraccascia
Technological Forecasting and Social Change 185, 122010, 2022
282022
The decision-making process between rationality and emotions
L Alvino, M Franco
International Journal of Scientific Research and Management 5 (9), 7074-7092, 2017
142017
How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of Consumer Neuroscience
L Alvino
IBIMA Conference (33rd), 5947-5953, 2019
102019
Investigating the global socio-economic benefits of satellite industry and remote sensing applications
A Letizia, S Marino, U Ahmad, A Alvino
IBIMA Publishing 10 (3), 475-480, 2019
8*2019
Consumer neuroscience: Attentional preferences for wine labeling reflected in the posterior contralateral negativity
L Alvino, E Constantinides, RHJ van der Lubbe
Frontiers in psychology 12, 688713, 2021
72021
Investigating individual preferences and brain activity in a wine tasting experience: a neuromarketing approach
L Alvino, RHJ van der Lubbe, E Constantinides
2018 Global Marketing Conference: Tokyo, Japan, 559-564, 2018
42018
Consumer Neuroscience: New directions in predicting consumers' behavior and their preferences for product characteristics
L Alvino
UniversitÓ degli studi del Molise, 2018
32018
This is not my jam: an Italian choice experiment on the influence of typical product attributes on consumers’ willingness to pay
F Boccia, L Alvino, D Covino
Nutrition & Food Science, 2023
22023
The relevance of reducing Veress needle overshooting
T Horeman-Franse, R Postema, T Fischer, J Calleja-Agius, C Camenzuli, ...
Scientific Reports, 2023
2023
Creating a circular healthcare economy: Circular strategies for sustainable healthcare
B van Straten, L Alvino, T Horeman
Delft University of Technology, 2023
2023
Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing tools
A Letizia, H Carolina, L Agata, H CÚline, R Henry
Proceedings of the European Marketing Academy, 2023
2023
New frontiers in neuromarketing research: Benefit and potential applications of GRAIL
L Alvino, L Pavone, H Robben
Proceedings of 49th European Marketing Academy, Budapest, Hungary, 2020
2020
Brain responses to external cues: Studying consumers' visual attention processes with PCN
L Alvino, R van der Lubbe, E Constantinides
Proceedings of the 16th Annual NeuroPsychoEconomics Conference, 15, 2020
2020
The Impact of Brand Recognition on Perceived Quality and Willingness to Buy for Dairy Products
L Alvino, B Anouk
34th IBIMA Conference: 13-14 November 2019 Madrid, Spain, 12171-12180, 2019
2019
Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing tools
L Alvino, C Herrando, A Leszkiewicz, C Horsten, H Robben
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Artikelen 1–18