| Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research L Alvino, E Constantinides, M Franco International Journal of Marketing Studies 10 (1), 90-106, 2018 | 39 | 2018 |
| Picking your brains: Where and how neuroscience tools can enhance marketing research L Alvino, L Pavone, A Abhishta, H Robben Frontiers in neuroscience 14, 577666, 2020 | 37 | 2020 |
| Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience L Alvino, R van der Lubbe, RAM Joosten, E Constantinides Asia Pacific Journal of Marketing and Logistics 32 (5), 1149-1170, 2019 | 22 | 2019 |
| The decision-making process between rationality and emotions L Alvino, M Franco International Journal of Scientific Research and Management 5 (9), 7074-7092, 2017 | 13 | 2017 |
| How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of Consumer Neuroscience L Alvino IBIMA Conference (33rd), 5947-5953, 2019 | 7 | 2019 |
| Investigating individual preferences and brain activity in a wine tasting experience: a neuromarketing approach L Alvino, RHJ van der Lubbe, E Constantinides 2018 Global Marketing Conference: Tokyo, Japan, 559-564, 2018 | 4 | 2018 |
| Consumer neuroscience: Attentional preferences for wine labeling reflected in the posterior contralateral negativity L Alvino, E Constantinides, RHJ van der Lubbe Frontiers in psychology, 4490, 2021 | 3 | 2021 |
| Investigating the global socio-economic benefits of satellite industry and remote sensing applications L Alvino, S Marino, U Ahmad, A Alvino IBIMA Conference (33rd), 234-247, 2019 | 2 | 2019 |
| Consumer Neuroscience: New directions in predicting consumers’ behavior and their preferences for product characteristics L Alvino Molise, IT: University of Molise, 2018 | 2 | 2018 |
| Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers RM Dangelico, L Alvino, L Fraccascia Technological Forecasting and Social Change 185, 122010, 2022 | 1 | 2022 |
| New frontiers in neuromarketing research: Benefit and potential applications of GRAIL L Alvino, L Pavone, H Robben Proceedings of 49th European Marketing Academy, Budapest, Hungary, 2020 | | 2020 |
| Brain responses to external cues: Studying consumers' visual attention processes with PCN L Alvino, R van der Lubbe, E Constantinides Proceedings of the 16th Annual NeuroPsychoEconomics Conference, 15, 2020 | | 2020 |
| The Impact of Brand Recognition on Perceived Quality and Willingness to Buy for Dairy Products L Alvino, B Anouk 34th IBIMA Conference: 13-14 November 2019 Madrid, Spain, 12171-12180, 2019 | | 2019 |
Efthymios ConstantinidesProfessor of Digital Marketing, Thapar Institute of Engineering and TechnologyGeverifieerd e-mailadres voor utwente.nl
