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Letizia Alvino
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Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research
L Alvino, E Constantinides, M Franco
International Journal of Marketing Studies 10 (1), 90-106, 2018
392018
Picking your brains: Where and how neuroscience tools can enhance marketing research
L Alvino, L Pavone, A Abhishta, H Robben
Frontiers in neuroscience 14, 577666, 2020
372020
Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience
L Alvino, R van der Lubbe, RAM Joosten, E Constantinides
Asia Pacific Journal of Marketing and Logistics 32 (5), 1149-1170, 2019
222019
The decision-making process between rationality and emotions
L Alvino, M Franco
International Journal of Scientific Research and Management 5 (9), 7074-7092, 2017
132017
How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of Consumer Neuroscience
L Alvino
IBIMA Conference (33rd), 5947-5953, 2019
72019
Investigating individual preferences and brain activity in a wine tasting experience: a neuromarketing approach
L Alvino, RHJ van der Lubbe, E Constantinides
2018 Global Marketing Conference: Tokyo, Japan, 559-564, 2018
42018
Consumer neuroscience: Attentional preferences for wine labeling reflected in the posterior contralateral negativity
L Alvino, E Constantinides, RHJ van der Lubbe
Frontiers in psychology, 4490, 2021
32021
Investigating the global socio-economic benefits of satellite industry and remote sensing applications
L Alvino, S Marino, U Ahmad, A Alvino
IBIMA Conference (33rd), 234-247, 2019
22019
Consumer Neuroscience: New directions in predicting consumers’ behavior and their preferences for product characteristics
L Alvino
Molise, IT: University of Molise, 2018
22018
Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers
RM Dangelico, L Alvino, L Fraccascia
Technological Forecasting and Social Change 185, 122010, 2022
12022
New frontiers in neuromarketing research: Benefit and potential applications of GRAIL
L Alvino, L Pavone, H Robben
Proceedings of 49th European Marketing Academy, Budapest, Hungary, 2020
2020
Brain responses to external cues: Studying consumers' visual attention processes with PCN
L Alvino, R van der Lubbe, E Constantinides
Proceedings of the 16th Annual NeuroPsychoEconomics Conference, 15, 2020
2020
The Impact of Brand Recognition on Perceived Quality and Willingness to Buy for Dairy Products
L Alvino, B Anouk
34th IBIMA Conference: 13-14 November 2019 Madrid, Spain, 12171-12180, 2019
2019
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Artikelen 1–13