| Handbook of the sharing economy RW Belk, GM Eckhardt, F Bardhi Edward Elgar Publishing, 2019 | 62 | 2019 |
| On the value relevance of retailer advertising spending and same-store sales growth KR Tuli, A Mukherjee, MG Dekimpe Journal of Retailing 88 (4), 447-461, 2012 | 46 | 2012 |
| Modeling multichannel home video demand in the US motion picture industry A Mukherjee, V Kadiyali Journal of Marketing Research 48 (6), 985-995, 2011 | 45 | 2011 |
| Advances in battery management using neural networks and fuzzy logic A Mukherjee Cornell University, 2003 | 18 | 2003 |
| The competitive dynamics of new DVD releases A Mukherjee, V Kadiyali Management Science 64 (8), 3536-3553, 2018 | 16 | 2018 |
| The future of private-label markets: A global convergence approach K Gielens, MG Dekimpe, A Mukherjee, K Tuli International Journal of Research in Marketing, 2022 | 9 | 2022 |
| Does the crowd support innovation? Innovation claims and success on Kickstarter A Mukherjee, CL Yang, P Xiao, A Chattopadhyay HEC Paris Research Paper No. MKG-2017-1220, 2017 | 9 | 2017 |
| Encyclopedia of Data Science and Machine Learning J Wang IGI Global, 2023 | 7 | 2023 |
| Crowdfunding: Sharing the entrepreneurial journey A MUKHERJEE, HH CHANG, A CHATTOPADHYAY Handbook of the Sharing Economy, 152-162, 2019 | 7 | 2019 |
| More voices persuade: The attentional benefits of voice numerosity HH Chang, A Mukherjee, A Chattopadhyay Journal of Marketing Research 60 (4), 687-706, 2023 | 6 | 2023 |
| Does disclosure of advertising spending help investors and analysts? S Moon, KR Tuli, A Mukherjee Journal of Marketing 87 (3), 359-382, 2023 | 6 | 2023 |
| Is crowdfunding the silver bullet to expanding innovation in the developing world? Q Dhanani, A Mukherjee https://blogs.worldbank.org/psd/crowdfunding-silver-bullet-expanding …, 2019 | 6 | 2019 |
| Does the opinion of the crowd predict commercial success? Evidence from Threadless A Mukherjee, P Xiao, L Wang, N Contractor Academy of management proceedings 1, 12728, 2018 | 6 | 2018 |
| Managing the creative frontier of generative AI: The Novelty-Usefulness Tradeoff A Mukherjee, H Chang California Management Review, 2023 | 5 | 2023 |
| The Competitive Dynamics of DVD Release Timing and Pricing A Mukherjee, V Kadiyali | 5 | 2008 |
| Does the crowd support innovation? Innovation claims and success on Kickstarter. HEC Paris Research Paper No A Mukherjee, CL Yang, P Xiao, A Chattopadhyay MKG-2017-1220. http://dx. doi. org/10.2139/ssrn. 3003283, 2017 | 4 | 2017 |
| Reproducibility in Management Science M Fišar, B Greiner, C Huber, E Katok, AI Ozkes, ... Management Science 70 (3), 1343-1356, 2024 | 3 | 2024 |
| Using Machine Learning to Extract Insights from Consumer Data HH Chang, A Mukherjee Encyclopedia of Data Science and Machine Learning, 2022 | 3 | 2022 |
| Describing rosé: An embedding-based method for measuring preferences A Mukherjee, HH CHANG American Marketing Association 33, 149, 2022 | 3 | 2022 |
| Designing persuasive voiceover narration in crowdfunding videos HH Chang, A Mukherjee, A CHATTOPADHYAY American Marketing Association 33, 213, 2022 | 3 | 2022 |
Hannah H. ChangSingapore Management UniversityVerified email at smu.edu.sg
