| Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness M Kwon, G Saluja, R Adaval Journal of Consumer Psychology 25 (3), 389-403, 2015 | 59 | 2015 |
| A world of mistrust: fake news, mistrust mind-sets, and product evaluations M Kwon, MJ Barone Journal of the Association for Consumer Research 5 (2), 206-219, 2020 | 21 | 2020 |
| (Not) near and dear: COVID-19 concerns increase consumer preference for products that are not “near me” M Kwon, AS Manikas, MJ Barone Journal of the Association for Consumer Research 7 (1), 8-16, 2022 | 18 | 2022 |
| Going against the flow: The effects of dynamic sensorimotor experiences on consumer choice M Kwon, R Adaval Journal of Consumer Research 44 (6), 1358-1378, 2018 | 17 | 2018 |
| The challenge of being a challenger: Social dominance orientation shapes the impact of “challenger vs. leader” comparisons X Li, MJ Barone, SP Jain, M Kwon Journal of Consumer Psychology 31 (1), 55-71, 2021 | 8 | 2021 |
| Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers K Kulow, M Kwon, MJ Barone Journal of Business Research 132, 680-692, 2021 | 6 | 2021 |
| The impact of aesthetics in embedded service rituals C Otnes, E Crosby, M Kwon, S Chinchanachokchai European Advances in Consumer Research 9, 2011 | 5 | 2011 |
| Politics, promotions, and pandemics: Political ideologies shape consumers’ responses to framed versus unframed brand logos and COVID-19 recommendations M Kwon, AS Manikas, MJ Barone Journal of the Association for Consumer Research 7 (3), 296-304, 2022 | 3 | 2022 |
| A weight on your shoulders makes you pull your weight M Koo, M Kwon, S Shavitt ACR North American Advances, 2012 | 2 | 2012 |
| “Going Against the Flow” the Metaphorical Effects of Sensorimotor Resistance M Kwon, R Adaval ACR North American Advances, 2013 | 1 | 2013 |
| Do I Listen to You When You Are Not Like Me? the Effects of Priming Self Construal on the Influence of Others M Kwon, R Adaval ACR North American Advances, 2011 | | 2011 |
Rashmi AdavalProfessor, University of CincinnatiVerified email at uc.edu
