Girish Ramani
Girish Ramani
Professorial Lecturer, Kogod School of Business, American University
Verified email at american.edu
Title
Cited by
Cited by
Year
Interaction orientation and firm performance
G Ramani, V Kumar
Journal of marketing 72 (1), 27-45, 2008
7862008
CRM implementation: Effectiveness issues and insights
T Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ...
Journal of Service Research 9 (2), 184-194, 2006
3372006
Customer lifetime value approaches and best practice applications
V Kumar, G Ramani, T Bohling
Journal of interactive Marketing 18 (3), 60-72, 2004
2552004
Evaluating the impact of social media activities on human brand sales
AR Saboo, V Kumar, G Ramani
International Journal of Research in Marketing 33 (3), 524-541, 2016
962016
Taking customer lifetime value analysis to the next level
V Kumar, G Ramani
Journal of Integrated Communications 4 (1), 27-33, 2004
342004
Interaction orientation: the new marketing competency
V Kumar, G Ramani
Does Marketing Need Reform?: Fresh Perspectives on the Future, 117-126, 2015
202015
Interaction orientation: The new measure of marketing capabilities
G Ramani
University of Connecticut, 2006
52006
Interaction orientation and complaint handling
G Ramani, G Knox
Handbook of Research on Customer Equity in Marketing, 2015
12015
INTERACTION ORIENTATION
V KUMAR, G RAMANI
Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh …, 2015
2015
The New Marketing Competency
V KUMAR, G RAMANI
Does Marketing Need Reform?: Fresh Perspectives on the Future, 109, 2006
2006
MARKETPLACE
V KUMAR, G RAMANI, T BOHLING
2004
Service Innovations and New Service Business Models
V Kumar, G Ramani
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Articles 1–12