| Etsy and the long-tail: how microenterprises use hyper-differentiation in online handicraft marketplaces EM Church, RL Oakley Electronic Commerce Research 18, 883-898, 2018 | 56 | 2018 |
| Socially exchanging privacy for pleasure: Hedonic use of computer-mediated social networks R Thambusamy, M Church, H Nemati, J Barrick | 41 | 2010 |
| Privacy and pleasure: A paradox of the hedonic use of computer-mediated social networks EM Church, R Thambusamy, H Nemati Computers in Human Behavior 77, 121-131, 2017 | 29 | 2017 |
| Project flexibility and creativity: the moderating role of training utility OA Awe, EM Church Management Decision 59 (9), 2077-2100, 2021 | 24 | 2021 |
| Social media hospital ratings and HCAHPS survey scores S Chakraborty, EM Church Journal of health organization and management 34 (2), 162-172, 2020 | 24 | 2020 |
| Using interest graphs to predict rich-media diffusion in content-based online social networks EM Church, LS Iyer, X Zhao Information Systems Management 32 (3), 210-219, 2015 | 19 | 2015 |
| Facebook, the spice of life? M Church, AF Salam | 15 | 2010 |
| The one to watch: Heuristic determinants of viewership among influential Twitch streamers EM Church Electronic Commerce Research, 1-26, 2022 | 14 | 2022 |
| User misrepresentation in online social networks: how competition and altruism impact online disclosure behaviours M Church, R Thambusamy, H Nemati Behaviour & Information Technology 39 (12), 1320-1340, 2020 | 11 | 2020 |
| “When is short, sweet?” Selection uncertainty and online review presentations EM Church, L Iyer Journal of Computer Information Systems 57 (2), 179-189, 2017 | 8 | 2017 |
| Patient hospital experience and satisfaction on social media S Chakraborty, EM Church International Journal of Quality and Service Sciences 13 (3), 417-432, 2021 | 7 | 2021 |
| The impact of content-based network technologies on perceptions of nutrition literacy H Brewer, EM Church, SL Brewer American Journal of Health Education 47 (4), 243-252, 2016 | 7 | 2016 |
| A human centered framework for information security management: a healthcare perspective HR Nemati, M Church | 7 | 2009 |
| Pin it to win it: A study of marketing success in “curation-based” online social networks E Church, X Zhao, L Iyer | 6 | 2013 |
| An experimental investigation of regulatory orientation and post-choice regret in online product selection EM Church, LS Iyer Journal of Electronic Commerce Research 13 (4), 289, 2012 | 5 | 2012 |
| Game-swinging on Twitch: an affordances perspective EM Church, R Thambusamy Electronic Markets 32 (3), 1677-1689, 2022 | 4 | 2022 |
| Media-generating activities and follower growth within social networks EM Church, X Zhao, L Iyer Journal of Computer Information Systems 61 (6), 551-560, 2021 | 4 | 2021 |
| Investigating healthcare brand communities: The impact of online hospital reviews EM Church, S Chakraborty Health Marketing Quarterly 35 (2), 120-133, 2018 | 4 | 2018 |
| Pictures tell a story: antecedents of rich-media curation in social network sites EM Church, L Iyer, X Zhao Behaviour & Information Technology 38 (4), 361-374, 2019 | 3 | 2019 |
| The Role of Social Media and Product Differentiation in Etsy Micro-Manufacturing Shops EM Church, RL Oakley | 3 | 2017 |
Lakshmi IyerProfessor, UNC-GreensboroVerified email at uncg.edu
