Byron Sharp

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Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaVerified email at MarketingScience.info
John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Erica RiebeEhrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
Anne SharpUniversity of South AustraliaVerified email at marketingscience.info
Emma K. MacdonaldProfessor, Strathclyde Business School, University of Strathclyde, Scotland, UKVerified email at strath.ac.uk
Professor Karen Nelson-FieldUniversity of AdelaideVerified email at amplifiedintelligence.com.au
Virginia BealEhrenberg-Bass InstituteVerified email at marketingscience.info
Carl DriesenerUniversity of South AustraliaVerified email at unisa.edu.au
Andrew S C EhrenbergEhrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
Nicole HartnettUniversity of South AustraliaVerified email at marketingscience.info
Nick DanenbergEhrenberg-Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Philip SternEhrenberg-Bass Institute for Marketing Science, UNiSA and University of ExeterVerified email at exeter.ac.uk
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
Gerald GoodhardtEmeritus Professor, City UniversityVerified email at goodhardt.com
Luke GreenacreSenior Lecturer in Marketing, Monash UniversityVerified email at monash.edu
Giang TrinhEhrenberg-Bass Institute University of South AustraliaVerified email at marketingscience.info
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith UniversityVerified email at griffith.edu.au
Cathy NguyenLecturer / Researcher, Ehrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info

Byron Sharp

Professor of Marketing Science, Ehrenberg-Bass Institute, University of South Australia

Verified email at unisa.edu.au - Homepage

Marketing Consumer Behaviour Advertising


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Loyalty programs and their impact on repeat-purchase loyalty patterns B Sharp, A Sharp International Journal of Research in Marketing 14 (5), 473-486, 1997	1605	1997
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product::: A Replication EK Macdonald, BM Sharp Journal of Business Research 48 (1), 5-15, 2000	1435	2000
How brands grow: What marketers don't know B Sharp Oxford: Oxford University Press, 2010	747*	2010
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness E Macdonald, B Sharp Marketing bulletin 14 (2), 1-15, 2003	458	2003
Conceptualizing and measuring brand salience J Romaniuk, B Sharp Marketing Theory 4 (4), 327-342, 2004	389	2004
Measuring brand perceptions: Testing quantity and quality J Romaniuk, B Sharp Journal of targeting, measurement and analysis for marketing 11, 218-229, 2003	303	2003
What is differentiation and how does it work? B Sharp, J Dawes Journal of Marketing Management 17 (7-8), 739-759, 2001	293	2001
Brand equity and market-based assets of professional service firms B Sharp Journal of Professional Services Marketing 13 (1), 3-13, 1996	263	1996
Purchase loyalty is polarised into either repertoire or subscription patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002	235	2002
What’s not to “like?” Can a Facebook fan base give a brand the advertising reach it needs? K Nelson-Field, E Riebe, B Sharp Journal of Advertising Research 52 (2), 262-269, 2012	214	2012
Evidence concerning the importance of perceived brand differentiation J Romaniuk, B Sharp, A Ehrenberg Australasian Marketing Journal (AMJ) 15 (2), 42-54, 2007	184	2007
How brands grow. Part 2: Including emerging markets, services and durables, new brands and luxury brands J Romaniuk, B Sharp Oxford University Press, 2016	177*	2016
Marketing: theory, evidence, practice B Sharp (No Title), 2013	154	2013
Marketing orientation: more than just customer focus B Sharp International Journal of Wine Marketing 3 (1), 20-25, 1991	147	1991
Brand and advertising awareness: a replication and extension of a known empirical generalisation J Romaniuk, B Sharp, S Paech, C Driesener Australasian marketing journal 12 (3), 70-80, 2004	143	2004
Managing brand extension BM Sharp Journal of Consumer Marketing 10 (3), 11-17, 1993	134	1993
Brand salience and customer defection in subscription markets J Romaniuk, B Sharp Journal of Marketing Management, 19 1 (2), 25-44, 2003	122	2003
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data M Wright, A Sharp, B Sharp International Journal of Research in Marketing 19 (1), 81-90, 2002	103	2002
Managers’ knowledge of marketing principles: The case of new product development S Cierpicki, M Wright, B Sharp Journal of Empirical Generalisations in Marketing Science 5 (6), 2000	100	2000
It’sa Dirichlet world: modeling individuals’ loyalties reveals how brands compete, grow, and decline B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ... Journal of Advertising Research 52 (2), 203-213, 2012	92	2012

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