Byron Sharp

Cited by

	All	Since 2019
Citations	9370	3661
h-index	38	25
i10-index	83	56

700

350

175

525

1999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202423 63 57 62 82 107 116 146 174 193 222 278 286 340 463 458 473 614 648 644 644 657 625 690 572 472

Public access

View all

1 article

0 articles

available

not available

Based on funding mandates

Co-authors

Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaVerified email at MarketingScience.info
John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Anne SharpUniversity of South AustraliaVerified email at marketingscience.info
Erica RiebeEhrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
Emma K. MacdonaldProfessor, Strathclyde Business School, University of Strathclyde, Scotland, UKVerified email at strath.ac.uk
Professor Karen Nelson-FieldUniversity of AdelaideVerified email at amplifiedintelligence.com.au
Virginia BealEhrenberg-Bass InstituteVerified email at marketingscience.info
Carl DriesenerUniversity of South AustraliaVerified email at unisa.edu.au
Andrew S C EhrenbergEhrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
Nicole HartnettUniversity of South AustraliaVerified email at marketingscience.info
Nick DanenbergEhrenberg-Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Philip SternEhrenberg-Bass Institute for Marketing Science, UNiSA and University of ExeterVerified email at exeter.ac.uk
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
Gerald GoodhardtEmeritus Professor, City UniversityVerified email at goodhardt.com
Luke GreenacreSenior Lecturer in Marketing, Monash UniversityVerified email at monash.edu
Giang TrinhEhrenberg-Bass Institute University of South AustraliaVerified email at marketingscience.info
Cathy NguyenLecturer / Researcher, Ehrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith UniversityVerified email at griffith.edu.au

Byron Sharp

Professor of Marketing Science, Ehrenberg-Bass Institute, University of South Australia

Verified email at unisa.edu.au - Homepage

Marketing Consumer Behaviour Advertising


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Loyalty programs and their impact on repeat-purchase loyalty patterns B Sharp, A Sharp International Journal of Research in Marketing 14 (5), 473-486, 1997	1580	1997
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product::: A Replication EK Macdonald, BM Sharp Journal of Business Research 48 (1), 5-15, 2000	1416	2000
How brands grow: What marketers don't know B Sharp Oxford: Oxford University Press, 2010	700*	2010
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness E Macdonald, B Sharp Marketing bulletin 14 (2), 1-15, 2003	447	2003
Conceptualizing and measuring brand salience J Romaniuk, B Sharp Marketing Theory 4 (4), 327-342, 2004	381	2004
Measuring brand perceptions: Testing quantity and quality J Romaniuk, B Sharp Journal of targeting, measurement and analysis for marketing 11, 218-229, 2003	300	2003
What is differentiation and how does it work? B Sharp, J Dawes Journal of Marketing Management 17 (7-8), 739-759, 2001	290	2001
Brand equity and market-based assets of professional service firms B Sharp Journal of Professional Services Marketing 13 (1), 3-13, 1996	258	1996
Purchase loyalty is polarised into either repertoire or subscription patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002	230	2002
What's not to “like?”: can a facebook fan base give a brand the advertising reach it needs? K Nelson-Field, E Riebe, B Sharp Journal of Advertising Research 52 (2), 262-269, 2012	198	2012
Evidence concerning the importance of perceived brand differentiation J Romaniuk, B Sharp, A Ehrenberg Australasian Marketing Journal (AMJ) 15 (2), 42-54, 2007	175	2007
How brands grow. Part 2: Including emerging markets, services and durables, new brands and luxury brands J Romaniuk, B Sharp Oxford University Press, 2016	168	2016
Marketing: theory, evidence, practice B Sharp (No Title), 2013	147	2013
Marketing orientation: more than just customer focus B Sharp International Journal of Wine Marketing 3 (1), 20-25, 1991	145	1991
Brand and advertising awareness: a replication and extension of a known empirical generalisation J Romaniuk, B Sharp, S Paech, C Driesener Australasian marketing journal 12 (3), 70-80, 2004	139	2004
Managing brand extension BM Sharp Journal of Consumer Marketing 10 (3), 11-17, 1993	133	1993
Brand salience and customer defection in subscription markets J Romaniuk, B Sharp Journal of Marketing Management, 19 1 (2), 25-44, 2003	118	2003
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data M Wright, A Sharp, B Sharp International Journal of Research in Marketing 19 (1), 81-90, 2002	102	2002
Managers’ knowledge of marketing principles: The case of new product development S Cierpicki, M Wright, B Sharp Journal of Empirical Generalisations in Marketing Science 5 (6), 2000	98	2000
Competitive marketing strategy: Porter revisited B Sharp Marketing Intelligence & Planning 9 (1), 4-10, 1991	90	1991

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow

Cited by

Co-authors