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Merrie Brucks
Merrie Brucks
Verified email at eller.arizona.edu
Title
Cited by
Cited by
Year
The effects of product class knowledge on information search behavior
M Brucks
Journal of consumer research 12 (1), 1-16, 1985
36031985
Price and brand name as indicators of quality dimensions for consumer durables
M Brucks, VA Zeithaml, G Naylor
Journal of the academy of marketing science 28, 359-374, 2000
10492000
Introspection in consumer research: implementation and implications
M Wallendorf, M Brucks
Journal of consumer Research 20 (3), 339-359, 1993
5911993
Children's use of cognitive defenses against television advertising: A cognitive response approach
M Brucks, GM Armstrong, ME Goldberg
Journal of consumer research 14 (4), 471-482, 1988
4741988
A study of information search behavior during the categorization of new products
JL Ozanne, M Brucks, D Grewal
Journal of consumer research 18 (4), 452-463, 1992
4231992
The moderating effects of problem characteristics on experts’ and novices’ judgments
MT Spence, M Brucks
Journal of marketing Research 34 (2), 233-247, 1997
3391997
A typology of consumer knowledge content
M Brucks
Advances in consumer research 13 (1), 58-63, 1986
2861986
How childhood advertising exposure can create biased product evaluations that persist into adulthood
PM Connell, M Brucks, JH Nielsen
Journal of Consumer Research 41 (1), 119-134, 2014
1932014
Selective recall and information use in consumer preferences
CL Costley, M Brucks
journal of Consumer Research 18 (4), 464-474, 1992
1551992
How and why conversational value leads to happiness for experiential and material purchases
W Bastos, M Brucks
Journal of Consumer Research 44 (3), 598-612, 2017
1402017
The effect of nutritional information disclosure in advertising: an information processing approach
M Brucks, AA Mitchell, R Staelin
Journal of Public Policy & Marketing 3 (1), 1-25, 1984
1381984
Search monitor: An approach for computer-controlled experiments involving consumer information search
M Brucks
Journal of Consumer Research 15 (1), 117-121, 1988
1181988
Physician prescribing decisions: the effects of situational involvement and task complexity on information acquisition and decision making
V Chinburapa, LN Larson, M Brucks, JL Draugalis, JL Bootman, CP Puto
Social science & medicine 36 (11), 1473-1482, 1993
1111993
Dealing with children's advertising: Public policy issues and alternatives
GM Armstrong, M Brucks
Journal of Public Policy & Marketing 7 (1), 98-113, 1988
701988
The influence of corporate social responsibility efforts on the moral behavior of high self‐brand overlap consumers
KP Newman, M Brucks
Journal of Consumer Psychology 28 (2), 253-271, 2018
572018
The effects of bargainable attributes and attribute range knowledge on consumer choice processes
M Brucks, PH Schurr
Journal of consumer Research 16 (4), 409-419, 1990
561990
Price and brand name as indicators of quality dimensions
M Brucks, VA Zeithaml
(No Title), 1991
521991
Young children's understandings of cigarette smoking
D Freeman, M Brucks, M Wallendorf
Addiction 100 (10), 1537-1545, 2005
442005
Overlap between mental representations of self and brand
RK Trump, M Brucks
Self and Identity 11 (4), 454-471, 2012
412012
KNOWLEDGE STRUCTURES, PRODUCTION SYSTEMS AND DECISION STRATEGIES.
M Brucks, A Mitchell
Advances in consumer research 8 (1), 1981
401981
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