Debra Zahay
Cited by
Cited by
Getting too personal: Reactance to highly personalized email solicitations
TB White, DL Zahay, H Thorbjørnsen, S Shavitt
Marketing Letters 19, 39-50, 2008
Branding co-creation with members of online brand communities
N Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO Richard
Journal of Business Research 70, 136-144, 2017
Social media marketing: A strategic approach
MS Barker, D Barker, NF Bormann, KE Neher, D Zahay
South-Western Cengage Learning, 2013
Internet marketing: Integrating online and offline strategies
ML Roberts, DL Zahay
McGraw-Hill/Irwin, 2003
Sources, uses, and forms of data in the new product development process
D Zahay, A Griffin, E Fredericks
Industrial Marketing Management 33 (7), 657-666, 2004
Customer learning processes, strategy selection, and performance in business‐to‐business service firms
D Zahay, A Griffin
Decision Sciences 35 (2), 169-203, 2004
Organizational learning and CRM success: A model for linking organizational practices, customer data quality, and performance
JW Peltier, D Zahay, DR Lehmann
Journal of interactive marketing 27 (1), 1-13, 2013
The role of learning and technical capabilities in predicting adoption of B2B technologies
DL Zahay, RB Handfield
Industrial Marketing Management 33 (7), 627-641, 2004
Marketing strategy selection, marketing metrics, and firm performance
D Zahay, A Griffin
Journal of Business & Industrial Marketing 25 (2), 84-93, 2010
The role of transactional versus relational data in IMC programs: Bringing customer data together
D Zahay, J Peltier, DE Schultz, A Griffin
Journal of advertising research 44 (1), 3-18, 2004
Digital marketing management: A handbook for the current (or future) CEO
D Zahay
business expert press, 2020
The marketing organization’s journey to become data-driven
DS Johnson, L Muzellec, D Sihi, D Zahay
Journal of Research in Interactive Marketing 13 (2), 162-178, 2019
Managerial perspectives on crowdsourcing in the new product development process
D Zahay, N Hajli, D Sihi
Industrial Marketing Management 71, 41-53, 2018
Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry*
D Zahay, A Griffin, E Fredericks
Journal of Product Innovation Management 28 (4), 485-502, 2011
Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
DL Zahay, J Peltier
Industrial marketing management 37 (2), 191-205, 2008
Information antecedents of personalisation and customisation in business-to-business service markets
D Zahay, A Griffin
Journal of Database Marketing & Customer Strategy Management 10, 255-271, 2003
Advancing research in digital and social media marketing
D Zahay
Journal of Marketing Theory and Practice 29 (1), 125-139, 2021
Understanding Why Marketing Doesn't Use the Corporate Data Warehouse for CRM Applications
FC Payton, D Zahay
Journal of Database Marketing & Customer Strategy Management 10 (4), 315-326, 2003
Building the foundation for customer data quality in CRM systems for financial services firms
D Zahay, J Peltier, AS Krishen
Journal of Database Marketing & Customer Strategy Management 19, 5-16, 2012
Organizational processes for B2B services IMC data quality
D Zahay, J Peltier, A S. Krishen, D E. Schultz
Journal of Business & Industrial Marketing 29 (1), 63-74, 2014
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