| Store atmosphere: an environmental psychology approach D Robert, R John Journal of retailing 58 (1), 34-57, 1982 | 5317 | 1982 |
| The C-OAR-SE procedure for scale development in marketing JR Rossiter International journal of research in marketing 19 (4), 305-335, 2002 | 3790 | 2002 |
| Advertising and promotion management. JR Rossiter, L Percy McGraw-Hill Book Company, 1987 | 3767 | 1987 |
| The predictive validity of multiple-item versus single-item measures of the same constructs L Bergkvist, JR Rossiter Journal of marketing research 44 (2), 175-184, 2007 | 3529 | 2007 |
| Store atmosphere and purchasing behavior RJ Donovan, JR Rossiter, G Marcoolyn, A Nesdale Journal of retailing 70 (3), 283-294, 1994 | 2769 | 1994 |
| A model of brand awareness and brand attitude advertising strategies L Percy, JR Rossiter Psychology & Marketing 9 (4), 263-274, 1992 | 890 | 1992 |
| A better advertising planning grid L Percy, RJ Donovan Journal of advertising research 31 (5), 11-21, 1991 | 767 | 1991 |
| Children and commercial persuasion: An attribution theory analysis TS Robertson, JR Rossiter Journal of Consumer Research 1 (1), 13-20, 1974 | 723 | 1974 |
| Marketing communications: Theory and applications JR Rossiter, S Bellman Prentice-Hall, 2005 | 605* | 2005 |
| Attitude change through visual imagery in advertising JR Rossiter, L Percy Journal of advertising 9 (2), 10-16, 1980 | 443 | 1980 |
| Tailor-made single-item measures of doubly concrete constructs L Bergkvist, JR Rossiter International Journal of Advertising 28 (4), 607-621, 2009 | 319 | 2009 |
| Comparing perceptions of marketing communication channels PJ Danaher, JR Rossiter European Journal of Marketing 45 (1/2), 6-42, 2011 | 316 | 2011 |
| Measurement for the Social Sciences: The C-OAR-SE Method and Why it Must Replace Psychometrics JR Rossiter New York: Springer, 2011 | 299 | 2011 |
| Measurement for the social sciences the C-OAR-SE method and why It must replace psychometrics JR Rossiter New York: Springer, 2011 | 299 | 2011 |
| Brain-imaging detection of visual scene encoding in long-term memory for TV commercials JR Rossiter, RB Silberstein, PG Harris, G Nield Journal of Advertising Research 41 (2), 13-21, 2001 | 282 | 2001 |
| Visual imaging ability as a mediator of advertising response. JR Rossiter, L Percy Advances in consumer research 5 (1), 1978 | 253 | 1978 |
| Falling in love with brands: a dynamic analysis of the trajectories of brand love T Langner, D Bruns, A Fischer, JR Rossiter Marketing letters 27, 15-26, 2016 | 248 | 2016 |
| Visual communication in advertising JR Rossiter, L Percy Columbia University, Graduate School of Business, 1979 | 239 | 1979 |
| Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love J Rossiter, S Bellman Journal of Advertising Research 52 (3), 291-296, 2012 | 221 | 2012 |
| What is marketing knowledge? Stage I: forms of marketing knowledge JR Rossiter Marketing theory 1 (1), 9-26, 2001 | 214 | 2001 |
