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John R Rossiter
John R Rossiter
Verified email at uow.edu.au
Title
Cited by
Cited by
Year
Store atmosphere: an environmental psychology approach
D Robert, R John
Journal of retailing 58 (1), 34-57, 1982
51611982
The C-OAR-SE procedure for scale development in marketing
JR Rossiter
International journal of research in marketing 19 (4), 305-335, 2002
37022002
Advertising and promotion management.
JR Rossiter, L Percy
McGraw-Hill Book Company, 1987
36361987
The predictive validity of multiple-item versus single-item measures of the same constructs
L Bergkvist, JR Rossiter
Journal of marketing research 44 (2), 175-184, 2007
34162007
Store atmosphere and purchasing behavior
RJ Donovan, JR Rossiter, G Marcoolyn, A Nesdale
Journal of retailing 70 (3), 283-294, 1994
27041994
A model of brand awareness and brand attitude advertising strategies
L Percy, JR Rossiter
Psychology & Marketing 9 (4), 263-274, 1992
8421992
A better advertising planning grid
L Percy, RJ Donovan
Journal of advertising research 31 (5), 11-21, 1991
7481991
Children and commercial persuasion: An attribution theory analysis
TS Robertson, JR Rossiter
Journal of Consumer Research 1 (1), 13-20, 1974
7111974
Marketing communications: Theory and applications
JR Rossiter, S Bellman
Prentice-Hall, 2005
565*2005
Attitude change through visual imagery in advertising
JR Rossiter, L Percy
Journal of advertising 9 (2), 10-16, 1980
4341980
Comparing perceptions of marketing communication channels
PJ Danaher, JR Rossiter
European Journal of Marketing 45 (1/2), 6-42, 2011
3102011
Tailor-made single-item measures of doubly concrete constructs
L Bergkvist, JR Rossiter
International Journal of Advertising 28 (4), 607-621, 2009
2992009
Measurement for the Social Sciences: The C-OAR-SE Method and Why it Must Replace Psychometrics
JR Rossiter
New York: Springer, 2011
2912011
Measurement for the social sciences the C-OAR-SE method and why It must replace psychometrics
JR Rossiter
New York: Springer, 2011
2912011
Brain-imaging detection of visual scene encoding in long-term memory for TV commercials
JR Rossiter, RB Silberstein, PG Harris, G Nield
Journal of Advertising Research 41 (2), 13-21, 2001
2762001
Visual imaging ability as a mediator of advertising response.
JR Rossiter, L Percy
Advances in consumer research 5 (1), 1978
2481978
Visual communication in advertising
JR Rossiter, L Percy
Columbia University, Graduate School of Business, 1979
2381979
Falling in love with brands: a dynamic analysis of the trajectories of brand love
T Langner, D Bruns, A Fischer, JR Rossiter
Marketing letters 27, 15-26, 2016
2342016
What is marketing knowledge? Stage I: forms of marketing knowledge
JR Rossiter
Marketing theory 1 (1), 9-26, 2001
2112001
Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love
J Rossiter, S Bellman
Journal of Advertising Research 52 (3), 291-296, 2012
2102012
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