Paul Ketelaar
Paul Ketelaar
Assistant professor, Radboud University Nijmegen, the Netherlands
Verified email at
Cited by
Cited by
Taking the full view: How viewers respond to 360-degree video news
PH Vettehen, D Wiltink, M Huiskamp, G Schaap, P Ketelaar
Computers in human behavior 91, 24-32, 2019
UM Fayyad
Data mining and Knowledge discovery 1 (1), 5, 1997
The smartphone as your follower: The role of smartphone literacy in the relation between privacy concerns, attitude and behaviour towards phone-embedded tracking
PE Ketelaar, M Van Balen
Computers in Human Behavior 78, 174-182, 2018
The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites
PE Ketelaar, L Janssen, M Vergeer, EA van Reijmersdal, R Crutzen, ...
Journal of Business Research 69 (7), 2603-2613, 2016
The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews
PE Ketelaar, LM Willemsen, L Sleven, P Kerkhof
Journal of Computer-Mediated Communication 20 (6), 649-666, 2015
Disentangling location-based advertising: The effects of location congruency and medium type on consumers' ad attention and brand choice
PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ...
International Journal of Advertising 36 (2), 356-367, 2017
Media generations and their advertising attitudes and avoidance: a six-country comparison
MJ Van der Goot, E Rozendaal, SJ Opree, PE Ketelaar, EG Smit
International Journal of Advertising 37 (2), 289-308, 2018
Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value
AE Hühn, VJ Khan, P Ketelaar, J van't Riet, R Konig, E Rozendaal, ...
Computers in Human Behavior 73, 659-668, 2017
Investigating the prevalence and predictors of media multitasking across countries
HAM Voorveld, CM Segijn, PE Ketelaar, EG Smit
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
Behaviorally targeted location-based mobile marketing
SF Bernritter, PE Ketelaar, F Sotgiu
Journal of the academy of marketing science 49 (4), 677-702, 2021
In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance
PE Ketelaar, R Konig, EG Smit, H Thorbjørnsen
Journal of Consumer Marketing 32 (3), 190-198, 2015
Investigating the effects of location-based advertising in the supermarket: Does goal congruence trump location congruence?
J van't Riet, A Hühn, P Ketelaar, VJ Khan, R Konig, E Rozendaal, ...
Journal of Interactive Advertising 16 (1), 31-43, 2016
How do teaser advertisements boost word of mouth about new products?: For consumers, the future is more exciting than the present
H Thorbjørnsen, P Ketelaar, J Van't Riet, M Dahlén
Journal of Advertising Research 55 (1), 73-80, 2015
SpeakApp-Kids! Virtual reality training to reduce fear of public speaking in children–A proof of concept
RE Sülter, PE Ketelaar, WG Lange
Computers & Education 178, 104384, 2022
The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
PE Ketelaar, MS Van Gisbergen, JAM Bosman, J Beentjes
Journal of Current Issues & Research in Advertising 32 (2), 71-85, 2010
Changes in advertising language?: a content analysis of magazine advertisements in 1980 and 2000
MS Van Gisbergen, PE Ketelaar, JWJ Beentjes
Neijens, PC, Hess, C., Putte, SJHM van den, Smit, EG [et al.](ed.) Content …, 2004
Attention for open and closed advertisements
PE Ketelaar, MS Van Gisbergen, JAM Bosman, H Beentjes
Journal of Current Issues & Research in Advertising 30 (2), 15-25, 2008
Positive uncertainty: the benefit of the doubt in advertising
PE Ketelaar, J Van'T Riet, H Thorbjornsen, M Buijzen
International Journal of Advertising 37 (2), 256-269, 2018
On the use of virtual environments for the evaluation of location-based applications
AE Hühn, VJ Khan, A Lucero, PE Ketelaar
Proceedings of the 2012 ACM annual conference on Human Factors in Computing …, 2012
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