Paul Ketelaar
Paul Ketelaar
Assistant professor, Radboud University Nijmegen, the Netherlands
Verified email at
Cited by
Cited by
The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites
PE Ketelaar, L Janssen, M Vergeer, EA van Reijmersdal, R Crutzen, ...
Journal of Business Research 69 (7), 2603-2613, 2016
The smartphone as your follower: The role of smartphone literacy in the relation between privacy concerns, attitude and behaviour towards phone-embedded tracking
PE Ketelaar, M Van Balen
Computers in Human Behavior 78, 174-182, 2018
Taking the full view: How viewers respond to 360-degree video news
PH Vettehen, D Wiltink, M Huiskamp, G Schaap, P Ketelaar
Computers in human behavior 91, 24-32, 2019
The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews
PE Ketelaar, LM Willemsen, L Sleven, P Kerkhof
Journal of Computer-Mediated Communication 20 (6), 649-666, 2015
Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice
PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ...
International Journal of Advertising 36 (2), 356-367, 2017
Investigating the prevalence and predictors of media multitasking across countries
HAM Voorveld, CM Segijn, PE Ketelaar, EG Smit
In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance
PE Ketelaar, R Konig, EG Smit, H Thorbjørnsen
Journal of Consumer Marketing, 2015
Media generations and their advertising attitudes and avoidance: a six-country comparison
MJ van der Goot, E Rozendaal, SJ Opree, PE Ketelaar, EG Smit
International Journal of Advertising 37 (2), 289-308, 2018
Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value
AE Hühn, VJ Khan, P Ketelaar, J van't Riet, R Konig, E Rozendaal, ...
Computers in Human Behavior 73, 659-668, 2017
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
Investigating the effects of location-based advertising in the supermarket: Does goal congruence trump location congruence?
J van't Riet, A Hühn, P Ketelaar, VJ Khan, R Konig, E Rozendaal, ...
Journal of Interactive Advertising 16 (1), 31-43, 2016
How do teaser advertisements boost word of mouth about new products?: For consumers, the future is more exciting than the present
H Thorbjørnsen, P Ketelaar, J Van't Riet, M Dahlén
Journal of Advertising Research 55 (1), 73-80, 2015
The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
PE Ketelaar, MS Van Gisbergen, JAM Bosman, J Beentjes
Journal of Current Issues & Research in Advertising 32 (2), 71-85, 2010
Changes in advertising language?: a content analysis of magazine advertisements in 1980 and 2000
MS Van Gisbergen, PE Ketelaar, JWJ Beentjes
Neijens, PC, Hess, C., Putte, SJHM van den, Smit, EG [et al.](ed.) Content …, 2004
Attention for open and closed advertisements
PE Ketelaar, MS Van Gisbergen, JAM Bosman, H Beentjes
Journal of Current Issues & Research in Advertising 30 (2), 15-25, 2008
On the use of virtual environments for the evaluation of location-based applications
AE Hühn, VJ Khan, A Lucero, PE Ketelaar
Proceedings of the 2012 ACM annual conference on Human Factors in Computing …, 2012
The dark side of openness for consumer response
P Ketelaar, MS Van Gisbergen, JWJ Beentjes
Go figure! New directions in advertising rhetoric, 120-142, 2014
Openness in Advertising: Occurrence and effects of open advertisements in magazines
PE Ketelaar, MS van Gisbergen
Sl: sn, 2006
Positive uncertainty: the benefit of the doubt in advertising
PE Ketelaar, J Van'T Riet, H Thorbjornsen, M Buijzen
International Journal of Advertising 37 (2), 256-269, 2018
Open and closed advertisements: Moderating effects of comprehension on appreciation
PE Ketelaar, MS Van Gisbergen, JAM Bosman
Neijens, PC, Hess, C., Putte, SJHM van den, Smit, EG [et al.](ed.) Content …, 2004
The system can't perform the operation now. Try again later.
Articles 1–20