| Taking the full view: How viewers respond to 360-degree video news PH Vettehen, D Wiltink, M Huiskamp, G Schaap, P Ketelaar Computers in human behavior 91, 24-32, 2019 | 126 | 2019 |
| Editorial UM Fayyad Data mining and Knowledge discovery 1 (1), 5, 1997 | 121 | 1997 |
| The smartphone as your follower: The role of smartphone literacy in the relation between privacy concerns, attitude and behaviour towards phone-embedded tracking PE Ketelaar, M Van Balen Computers in Human Behavior 78, 174-182, 2018 | 109 | 2018 |
| The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites PE Ketelaar, L Janssen, M Vergeer, EA van Reijmersdal, R Crutzen, ... Journal of Business Research 69 (7), 2603-2613, 2016 | 102 | 2016 |
| The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews PE Ketelaar, LM Willemsen, L Sleven, P Kerkhof Journal of Computer-Mediated Communication 20 (6), 649-666, 2015 | 89 | 2015 |
| Disentangling location-based advertising: The effects of location congruency and medium type on consumers' ad attention and brand choice PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ... International Journal of Advertising 36 (2), 356-367, 2017 | 76 | 2017 |
| Media generations and their advertising attitudes and avoidance: a six-country comparison MJ Van der Goot, E Rozendaal, SJ Opree, PE Ketelaar, EG Smit International Journal of Advertising 37 (2), 289-308, 2018 | 73 | 2018 |
| Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value AE Hühn, VJ Khan, P Ketelaar, J van't Riet, R Konig, E Rozendaal, ... Computers in Human Behavior 73, 659-668, 2017 | 68 | 2017 |
| Investigating the prevalence and predictors of media multitasking across countries HAM Voorveld, CM Segijn, PE Ketelaar, EG Smit | 64 | 2014 |
| “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ... Journal of Business Research 91, 277-285, 2018 | 63 | 2018 |
| Behaviorally targeted location-based mobile marketing SF Bernritter, PE Ketelaar, F Sotgiu Journal of the academy of marketing science 49 (4), 677-702, 2021 | 59 | 2021 |
| In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance PE Ketelaar, R Konig, EG Smit, H Thorbjørnsen Journal of Consumer Marketing 32 (3), 190-198, 2015 | 58 | 2015 |
| Investigating the effects of location-based advertising in the supermarket: Does goal congruence trump location congruence? J van't Riet, A Hühn, P Ketelaar, VJ Khan, R Konig, E Rozendaal, ... Journal of Interactive Advertising 16 (1), 31-43, 2016 | 52 | 2016 |
| SpeakApp-Kids! Virtual reality training to reduce fear of public speaking in children–A proof of concept RE Sülter, PE Ketelaar, WG Lange Computers & Education 178, 104384, 2022 | 42 | 2022 |
| How do teaser advertisements boost word of mouth about new products?: For consumers, the future is more exciting than the present H Thorbjørnsen, P Ketelaar, J Van't Riet, M Dahlén Journal of Advertising Research 55 (1), 73-80, 2015 | 39 | 2015 |
| The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads PE Ketelaar, MS Van Gisbergen, JAM Bosman, J Beentjes Journal of Current Issues & Research in Advertising 32 (2), 71-85, 2010 | 28 | 2010 |
| Attention for open and closed advertisements PE Ketelaar, MS Van Gisbergen, JAM Bosman, H Beentjes Journal of Current Issues & Research in Advertising 30 (2), 15-25, 2008 | 27 | 2008 |
| Changes in advertising language?: a content analysis of magazine advertisements in 1980 and 2000 MS Van Gisbergen, PE Ketelaar, JWJ Beentjes Neijens, PC, Hess, C., Putte, SJHM van den, Smit, EG [et al.](ed.) Content …, 2004 | 26 | 2004 |
| On the use of virtual environments for the evaluation of location-based applications AE Hühn, VJ Khan, A Lucero, PE Ketelaar Proceedings of the 2012 ACM annual conference on Human Factors in Computing …, 2012 | 25 | 2012 |
| Positive uncertainty: the benefit of the doubt in advertising PE Ketelaar, J Van'T Riet, H Thorbjornsen, M Buijzen International Journal of Advertising 37 (2), 256-269, 2018 | 24 | 2018 |
Marnix van GisbergenManager of Reserach, Academy for Digital EntertainmentVerified email at nhtv.nl
