| Close encounters of the AI kind: Use of AI influencers as brand endorsers VL Thomas, K Fowler Journal of Advertising 50 (1), 11-25, 2021 | 286 | 2021 |
| A content analysis of male roles in television advertising: Do traditional roles still hold? K Fowler, V Thomas Journal of Marketing Communications 21 (5), 356-371, 2015 | 110 | 2015 |
| Examining the impact of brand transgressions on consumers' perceptions of celebrity endorsers VL Thomas, K Fowler Journal of Advertising 45 (4), 377-390, 2016 | 72 | 2016 |
| Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats K Fowler, E Bridges Journal of Retailing and Consumer Services 17 (6), 492-500, 2010 | 68 | 2010 |
| Service environment, provider mood, and provider‐customer interaction K Fowler, E Bridges Managing Service Quality: An International Journal 22 (2), 165-183, 2012 | 52 | 2012 |
| Influencer marketing: a scoping review and a look ahead K Fowler, VL Thomas Journal of Marketing Management 39 (11-12), 933-964, 2023 | 43 | 2023 |
| Conceptualization and exploration of attitude toward advertising disclosures and its impact on perceptions of manipulative intent VL Thomas, K Fowler, P Grimm Journal of Consumer Affairs 47 (3), 564-587, 2013 | 32 | 2013 |
| Examining the outcomes of influencer activism VL Thomas, K Fowler Journal of business research 154, 113336, 2023 | 30 | 2023 |
| Celebrity influence on word of mouth: the interplay of power states and power expectations VL Thomas, K Fowler, C Saenger Marketing Letters 31, 105-120, 2020 | 22 | 2020 |
| Creating a professional blog: The impact of student learning styles on perceptions of learning K Fowler, VL Thomas Journal of Marketing Education 37 (3), 181-189, 2015 | 22 | 2015 |
| More isn't always better: exploring the influence of familiarity when using multiple celebrity endorsers VL Thomas, K Fowler Journal of Promotion Management 21 (2), 208-223, 2015 | 21 | 2015 |
| Turn the other cheek or an eye for an eye: Exploring brand-to-brand dialogue on social media VL Thomas, K Fowler Journal of Advertising 50 (4), 441-460, 2021 | 20 | 2021 |
| The Routledge handbook of service research insights and ideas E Bridges, K Fowler Routledge, 2020 | 16 | 2020 |
| Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement K Fowler, VL Thomas Psychology & Marketing 36 (11), 1003-1013, 2019 | 13 | 2019 |
| Exploring the use of managerial intuition in retail site selection K Fowler The Service Industries Journal 36 (5-6), 183-199, 2016 | 12 | 2016 |
| The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers V Thomas, K Fowler, RH Kolbe Journal of Financial Services Marketing 16, 195-209, 2011 | 12 | 2011 |
| Grocery Shopping before, during and after the Pandemic: A Qualitative Study E Bridges, K Fowler Family and Consumer Sciences Research Journal 51 (1), 35-50, 2022 | 11 | 2022 |
| How social media influencer collaborations are perceived by consumers VL Thomas, K Fowler, F Taheran Psychology & Marketing 41 (1), 168-183, 2024 | 10 | 2024 |
| Pay-what-you-want with charitable giving positively impacts retailers K Fowler, VL Thomas Journal of Services Marketing 33 (3), 273-284, 2019 | 10 | 2019 |
| Business news as a source of information literacy in marketing K Fowler, E Bridges Marketing Education Review 27 (2), 97-103, 2017 | 10 | 2017 |
