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Jacob Suher
Jacob Suher
Associate Professor of Marketing, Portland State University
Geverifieerd e-mailadres voor pdx.edu - Homepage
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The effect of in-store travel distance on unplanned spending: Applications to mobile promotion strategies
SK Hui, JJ Inman, Y Huang, J Suher
Journal of Marketing 77 (2), 1-16, 2013
4732013
Deconstructing the “first moment of truth”: Understanding unplanned consideration and purchase conversion using in-store video tracking
SK Hui, Y Huang, J Suher, JJ Inman
Journal of Marketing Research 50 (4), 445-462, 2013
1722013
Eating healthy or feeling empty? How the “healthy= less filling” intuition influences satiety
J Suher, R Raghunathan, WD Hoyer
Journal of the Association for Consumer Research 1 (1), 26-40, 2016
942016
The power of atlas: Why in-store shopping behavior matters
J Suher, H Sorensen
Journal of Advertising Research 50 (1), 21-29, 2010
512010
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods
J Suher, C Szocs, K van Ittersum
Journal of the Academy of Marketing Science 49 (5), 903-924, 2021
282021
The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations
J Suher, WD Hoyer
Journal of Marketing Research 57 (3), 548-564, 2020
262020
Planning for multiple shopping goals in the marketplace
J Suher, S Huang, L Lee
Journal of Consumer Psychology 29 (4), 642-651, 2019
182019
The effect of in-store travel distance on unplanned purchase with applications to store layout and mobile shopping apps
Y Huang, SK Hui, JJ Inman, JA Suher
Advances in Consumer Research 36, 23-24, 2011
142011
Capturing the “first moment of truth”: Understanding point-of-purchase drivers of unplanned consideration and purchase
Y Huang, S Hui, J Inman, J Suher
JMR, Journal of Marketing Research, 2012
92012
The influence of visual aesthetics on food choice: The moderating effect of food processing
J Suher, C Szocs, K van Ittersum
ACR North American Advances, 2017
52017
Capturing the'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
Y Huang, SK Hui, J Inman, J Suher
Available at SSRN 2009322, 2012
42012
Estimating the effect of in-store travel distance on unplanned spending: Applications to store layout and mobile promotion strategies
SK Hui, JJ Inman, Y Huang, JA Suher
working paper, 2012
32012
Shop Different: Impulsivity, Sequential Decision Making, and Motivations For Unplanned Purchases
J Suher, W Hoyer
ACR North American Advances, 2015
22015
The Unhealthy= Filling Intuition
R Raghunathan, J Suher
ACR North American Advances, 2012
22012
Forecasting Event Ticket Slaes
J Suher
Wharton Research Scholars 49, 2008
22008
The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making
J Suher, W Hutchinson
ACR North American Advances, 2014
12014
Windows to the sale: mobile eye-tracking and in-store decision making
J Suher, J Hutchinson, H Sorensen
ACR North American Advances, 2013
12013
Health or Taxes: Which Is More Effective at Reducing Consumption of Sugar-Sweetened Beverages?
ML Morrow, J Suher, A West
Advances in Taxation, 145-195, 2023
2023
A Complete Consumer Journey: Tracking Motivation in the Marketplace
J Suher, S Huang, L Lee
ACR North American Advances, 2018
2018
Shop different: consumers' motivations for unplanned purchases
JA Suher
2016
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Artikelen 1–20