| Differentiating between cognitive and sensory innovativeness: Concepts, measurement, and implications MP Venkatraman, LL Price Journal of Business research 20 (4), 293-315, 1990 | 614 | 1990 |
| The impact of innovativeness and innovation type on adoption MP Venkatraman Journal of Retailing 67 (1), 51, 1991 | 447 | 1991 |
| From servicescape to consumptionscape: A photo-elicitation study of Starbucks in the New China M Venkatraman, T Nelson Journal of International Business Studies 39, 1010-1026, 2008 | 222 | 2008 |
| Opinion leaders, adopters, and communicative adopters: A role analysis MP Venkatraman Psychology & Marketing 6 (1), 51-68, 1989 | 200 | 1989 |
| The epistemic and sensory exploratory behaviors of hedonic and cognitive consumers. MP Venkatraman, DJ MacInnis Advances in consumer research 12 (1), 1985 | 196 | 1985 |
| Opinion Leadership, Enduring Involvement and Characteristics of Opinion Leaders: A Moderating or Mediating Relationship. MP Venkatraman Advances in consumer research 17 (1), 1990 | 183 | 1990 |
| How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries A Bengtsson, F Bardhi, M Venkatraman International Marketing Review 27 (5), 519-540, 2010 | 156 | 2010 |
| Involvement and risk MP Venkatraman Psychology & Marketing 6 (3), 229-247, 1989 | 151 | 1989 |
| Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge GE Smith, MP Venkatraman, RR Dholakia Journal of Economic Psychology 20 (3), 285-314, 1999 | 139 | 1999 |
| Investigating Differences in the Roles of Enduring and Instrumentally Involved Consumers in the Diffusion Process. MP Venkatraman Advances in consumer research 15 (1), 1988 | 122 | 1988 |
| The Determinants of Satisfaction for a High Involvement Product: Three Rival Hypotheses and Their Implications in the Health Care Context. MB Barber, M Venkatraman Advances in consumer research 13 (1), 1986 | 82 | 1986 |
| Effects of individual difference variables on responses to factual and evaluative ads MP Venkatraman, D Marlino, FR Kardes, KB Sklar ACR North American Advances, 1990 | 81 | 1990 |
| The interactive effects of message appeal and individual differences on information processing and persuasion MP Venkatraman, D Marlino, FR Kardes, KB Sklar Psychology & Marketing 7 (2), 85-96, 1990 | 78 | 1990 |
| Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators GE Smith, MP Venkatraman, LH Wortzel Journal of Retailing 71 (3), 297-315, 1995 | 39 | 1995 |
| Searching for information in marketspace: does the form‐product or service‐matter? M Venkatraman, R Roy Dholakia Journal of Services Marketing 11 (5), 303-316, 1997 | 35 | 1997 |
| When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms M Yuksel, A Darmody, M Venkatraman Journal of Consumer Behaviour 18 (1), 3-11, 2019 | 30 | 2019 |
| Marketing services that compete with goods R Roy Dholakia, M Venkatraman Journal of Services Marketing 7 (2), 16-23, 1993 | 24 | 1993 |
| Manufacturer and retailer relationships: Replacing power with strategic marketing partnerships LH Wortzel, MP Venkatraman (No Title), 1991 | 18 | 1991 |
| Consuming digital technologies and making home M Venkatraman Journal of Business Research 66 (12), 2626-2633, 2013 | 17 | 2013 |
| The work of mapping and the mapping of work: prosumer roles in crowdsourced maps A Darmody, M Yuksel, M Venkatraman Journal of Marketing Management 33 (13-14), 1093-1119, 2017 | 15 | 2017 |
