| The influence of macro-level motives on consideration set composition in novel purchase situations A Chakravarti, C Janiszewski Journal of Consumer research 30 (2), 244-258, 2003 | 251 | 2003 |
| The influence of generic advertising on brand preferences A Chakravarti, C Janiszewski Journal of consumer research 30 (4), 487-502, 2004 | 112 | 2004 |
| The neglect of prescreening information A Chakravarti, C Janiszewski, G Ülkümen Journal of Marketing Research 43 (4), 642-653, 2006 | 86 | 2006 |
| Categories create mind-sets: The effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions G Ülkümen, A Chakravarti, VG Morwitz Journal of marketing research 47 (4), 659-671, 2010 | 77 | 2010 |
| The impact of standards competition on consumers: Effectiveness of product information and advertising formats A Chakravarti, J Xie Journal of Marketing Research 43 (2), 224-236, 2006 | 56 | 2006 |
| Knowing too much: Expertise-induced false recall effects in product comparison R Mehta, J Hoegg, A Chakravarti Journal of Consumer Research 38 (3), 535-554, 2011 | 41 | 2011 |
| The self and social signaling explanations for consumption of CSR-associated products A Bennett, A Chakravarti ACR North American Advances, 2009 | 34 | 2009 |
| Spatial categorization and time perception: Why does it take less time to get home? P Raghubir, VG Morwitz, A Chakravarti Journal of Consumer Psychology 21 (2), 192-198, 2011 | 28 | 2011 |
| Empowered consumers= benevolent consumers? The effects of priming power on the appeal of socially responsible products S Bhargava, A Chakravarti ACR North American Advances, 2009 | 26 | 2009 |
| Two-stage decisions increase preference for hedonic options R Bhargave, A Chakravarti, A Guha Organizational Behavior and Human Decision Processes 130, 123-135, 2015 | 24 | 2015 |
| Pathos & Ethos: emotions and willingness to pay for tobacco products F Bogliacino, C Codagnone, GA Veltri, A Chakravarti, P Ortoleva, ... PloS one 10 (10), e0139542, 2015 | 16 | 2015 |
| Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads J Aspara, A Chakravarti European Journal of Marketing, 2015 | 15 | 2015 |
| Focal versus background goals in consumer financial decision-making: Trading off financial returns for self-expression? J Aspara, A Chakravarti, AOI Hoffmann European Journal of Marketing, 2015 | 14 | 2015 |
| Malleable conjoint partworths: How the breadth of response scales alters price sensitivity A Chakravarti, A Grenville, VG Morwitz, J Tang, G Ülkümen Journal of Consumer Psychology 23 (4), 515-525, 2013 | 14 | 2013 |
| Standards competition and effectiveness of advertising formats in new product introduction A Chakravarti, J Xie Available at SSRN 714761, 2004 | 10 | 2004 |
| Detecting and reacting to change: The effect of exposure to narrow categorizations. A Chakravarti, C Fang, Z Shapira Journal of Experimental Psychology: Learning, Memory, and Cognition 37 (6), 1563, 2011 | 8 | 2011 |
| The effect of exposure to narrow versus broad categorizations on subsequent decision making and information processing G Ülkümen, A Chakravarti, V Morwitz Journal of Marketing Research 47 (4), 659-671, 2010 | 7 | 2010 |
| Influencing feature price tradeoff decisions in CBC experiments J Tang, A Grenville, VG Morwitz, A Chakravarti, G Ülkümen Sawtooth Software Conference Proceedings, 2009 | 6 | 2009 |
| Network effects, standards competition and effectiveness of advertising formats in new product introduction A Chakravarti, J Xie Department of Marketing, University of Florida, 2002 | 4 | 2002 |
| Why People (Don’t) BUY: The GO and STOP Signals A Chakravarti, M Thomas Springer, 2015 | 3 | 2015 |
