| The impact of advertising creativity on the hierarchy of effects RE Smith, J Chen, X Yang Journal of advertising 37 (4), 47-62, 2008 | 450 | 2008 |
| Assimilating and differentiating: the curvilinear effect of social class on green consumption L Yan, HT Keh, J Chen Journal of Consumer Research 47 (6), 914-936, 2021 | 104 | 2021 |
| The Effects of Creativity on Advertising Wear-in and Wear-out J Chen, X Yang, RE Smith Journal of the Academy of Marketing Science, 2014 | 89 | 2014 |
| To erect temples to virtue: Effects of state mindfulness on other-focused ethical behaviors DC Orazi, J Chen, EY Chan Journal of Business Ethics 169 (4), 785-798, 2021 | 33 | 2021 |
| The boundaries for ad creativity: effects of type of divergence and brand processing and responses J Chen, RE Smith Journal of brand management 25 (6), 561-576, 2018 | 10 | 2018 |
| Tiers and fears: an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising J Bilby, M Reid, L Brennan, J Chen Australasian Marketing Journal (AMJ) 28 (4), 332-348, 2020 | 9 | 2020 |
| " Assimilating and differentiating: The curvilinear effect of social class on green consumption": Erratum. L Yan, HT Keh, J Chen Oxford University Press, 2021 | | 2021 |
| The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class L Yan, HT Keh, J Chen Association of Consumer Research annual conference 2018, 2018 | | 2018 |
