| The Different Roles of Product Appearance in Consumer Choice* MEH Creusen, JPL Schoormans Journal of product innovation management 22 (1), 63-81, 2005 | 1457 | 2005 |
| How consumers perceive product appearance: The identification of three product appearance attributes J Blijlevens, MEH Creusen, JPL Schoormans International Journal of design 3 (3), 27-35, 2009 | 274 | 2009 |
| Product value importance and consumer preference for visual complexity and symmetry MEH Creusen, RW Veryzer, JPL Schoormans European Journal of Marketing 44 (9/10), 1437-1452, 2010 | 197 | 2010 |
| Perspective: A review of marketing research on product design with directions for future research MG Luchs, KS Swan, MEH Creusen Journal of Product Innovation Management 33 (3), 320-341, 2016 | 160 | 2016 |
| The importance of product aspects in choice: the influence of demographic characteristics MEH Creusen Journal of Consumer Marketing 27 (1), 26-34, 2010 | 106 | 2010 |
| Research Opportunities Related to Consumer Response to Product Design* MEH Creusen Journal of Product Innovation Management 28 (3), 405-408, 2011 | 100 | 2011 |
| Product appearance and consumer choice. MEH Creusen | 68 | 2000 |
| Choice of consumer research methods in the front end of new product development M Creusen, EJ Hultink, K Eling International Journal of Market Research 55 (1), 2013 | 63 | 2013 |
| Product appearance and consumer pleasure MEH Creusen, H Snelders Pleasure with products: Beyond usability, 69-75, 2002 | 50 | 2002 |
| The nature of differences between similarity and preference judgements: a replication with extension MEH Creusen, JPL Schoormans International Journal of Research in Marketing 14 (1), 81-87, 1997 | 47 | 1997 |
| The Influence of Observation Time on the Role of the Product Design in Consumer Preference. MEH Creusen, JPL Schoormans Advances in consumer research 25 (1), 1998 | 23 | 1998 |
| The influence of experiential augmentation on product evaluation MEH Creusen, G Gemser, M Candi European Journal of Marketing 52 (5/6), 925-945, 2018 | 17 | 2018 |
| Consumer response to product form MEH Creusen Design thinking: New product development essentials from the PDMA, 301-318, 2015 | 10 | 2015 |
| Type of information processing in judging utilitarian and expressive product attributes M Creusen, J Schoormans ACR North American Advances, 2001 | 6 | 2001 |
| A review of marketing research on product design and directions for future research MG Luchs, KS Swan, MEH Creusen 21st international Product Development Management Conference, 2014 | 3 | 2014 |
| The relationship between design typicality, novelty and aesthetic judgments MEH Creusen, JPL Schoormans, RW Veryzer ACR European Advances, 2005 | 3 | 2005 |
| Lighting up your product!: the influence of retail lighting on product perception MEH Creusen, SC Pont, JPL Schoormans EMAC 2017, 2017 | 2 | 2017 |
| Visual typicality and novelty as joint predictors of aesthetic preference: The influence of design expertise and product category interest MEH Creusen, D Snelders E-European Advances in Consumer Research; Bradshaw, A., Hackley, C …, 2011 | 2 | 2011 |
| How to signal quality by means of product appearance MEH Creusen 35th EMAC Conference-Sustainable marketing leadership, Athens, Greece, 1-7, 2006 | 1 | 2006 |
| Special session summary-Product design and consumer preference JPL Schoormans, MEH Creusen, H Snelders EACR 2005, Goteborg, Sweden, 502-506, 2006 | 1 | 2006 |
jan schoormansVerified email at tudelft.nl
