| Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions N Purnawirawan, P De Pelsmacker, N Dens Journal of Interactive Marketing 26 (4), 244–255, 2012 | 479 | 2012 |
| A meta-analytic investigation of the role of valence in online reviews N Purnawirawan, M Eisend, P De Pelsmacker, N Dens Journal of Interactive Marketing 31 (1), 17-27, 2015 | 379 | 2015 |
| Do you like what you recognize? N Dens, P De Pelsmacker, M Wouters, N Purnawirawan Journal of Advertising 41 (3), 35-54, 2012 | 144 | 2012 |
| “We (b) care”: How review set balance moderates the appropriate response strategy to negative online reviews N Dens, P De Pelsmacker, N Purnawirawan Journal of Service Management 26 (3), 486-515, 2015 | 88 | 2015 |
| Balance and Sequence in Online Reviews: The Wrap Effect N Purnawirawan, N Dens, P De Pelsmacker International Journal of Electronic Commerce 17 (2), 71-98, 2013 | 88 | 2013 |
| Expert reviewers beware! The effects of review set balance, review source and review content on consumer responses to online reviews N Purnawirawan, N Dens, P De Pelsmacker Journal of electronic commerce research.-Long Beach, Calif.,[200-], currens …, 2014 | 39 | 2014 |
| The impact of managerial responses to online reviews on consumers’ perceived trust and attitude N Purnawirawan, P De Pelsmacker, N Dens Advances in Advertising Research (Vol. V) Extending the Boundaries of …, 2014 | 16 | 2014 |
| Consumer responses to positive and negative online reviews NA Purnawirawan University of Antwerp, 2014 | 9 | 2014 |
| To respond or not to respond: the effectiveness of organizational responses to negative online reviews N Purnawirawan, P de Pelsmacker, N Dens AMA, Florida-USA, 2012 | 9 | 2012 |
| Brand placements in movies: The impact of modality, prominence and plot connection on attitude and behavioral intention N Purnawirawan, M Wouters, PD Pelsmacker Advances in Advertising Research (Vol. 1) Cutting Edge International …, 2010 | 8 | 2010 |
| The perceived usefulness of online review sets: The role of balance and presentation order N Purnawirawan, P De Pelsmacker, N Dens Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012 | 4 | 2012 |
| Prominence and plot connection of brands placed in movies: effects on brand recongnition and brand attitude N Dens, P De Pelsmacker, N Purnawirawan Proceedings of the Association Française du Marketing Academy Conference …, 2011 | 4 | 2011 |
| I'll spread the word: the impact of managerial responses to online reviews on positive word-of-mouth intention N Purnawirawan, P De Pelsmacker, N Dens Proceedings of the 12th International Conference on Research in Advertising …, 2013 | 2 | 2013 |
| The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies N Purnawirawan, M Wouters, P De Pelsmacker Wiesbaden, 2010 | 1 | 2010 |
| HET EFFECT VAN VERSCHILLENDE SCHAALTECHNIEKEN OP ANTWOORDSTIJLEN N Purnawirawan | 1 | 2008 |
| We (b) care P De Pelsmacker, N Purnawirawan Journal of Service Management 26 (3), 486-515, 2015 | | 2015 |
| Consumer responses to positive and negative online reviews NA Purnawirawan Unpublished doctoral dissertation, Antwerp, Belgium: University of Antwerp, 2013 | | 2013 |
| Consumer responses to positive and negative online reviews NA Purnawirawan Unpublished doctoral dissertation, Antwerp, Belgium: University of Antwerp, 2013 | | 2013 |
| Perceived usefulness on online reviews: investigating balance and sequence effects N Purnawirawan, P De Pelsmacker, N Dens Proceedings of the 10th Icoria Conference, Berlin, 2011 | | 2011 |
| Perceived usefulness on online reviews: investigating balance and sequence effects N Purnawirawan, P De Pelsmacker, N Dens Proceedings of the 10th Icoria Conference, Berlin, 2011 | | 2011 |
