| Blind and partially sighted adults in Britain: the RNIB survey I Bruce, A McKennell, EC Walker Bernan Press (PA), 1991 | 311 | 1991 |
| Do not‐for‐profits value their customers and their needs? I Bruce International Marketing Review 12 (4), 77-84, 1995 | 158 | 1995 |
| Blind and partially sighted children in Britain: the RNIB survey EC Walker, MJ Tobin, AC McKennell HM Stationery Office, 1992 | 99 | 1992 |
| Meeting need: Successful charity marketing IW Bruce Institute of Chartered Secretaries and Administrators, 1994 | 96 | 1994 |
| Successful charity marketing: meeting need I Bruce (No Title), 1998 | 63 | 1998 |
| Blind and partially sighted people’s perceptions of their inclusion by family and friends I Bruce, J Harrow, P Obolenskaya British journal of visual impairment 25 (1), 68-85, 2007 | 58 | 2007 |
| Debate: The marketization of the voluntary sector I Bruce, C Chew Taylor & Francis 31 (3), 155-157, 2011 | 47 | 2011 |
| A conceptual stress‐coping model of factors influencing marketplace engagement of visually impaired consumers G Balabanis, VW Mitchell, I Bruce, P Riefler Journal of Consumer Affairs 46 (3), 485-505, 2012 | 37 | 2012 |
| Charity marketing: Meeting need through customer focus I Bruce ICSA Publishing Limited, 2005 | 31 | 2005 |
| Access to written information: the views of 1,000 people with sight problems IW Bruce, M Baker RNIB, 2001 | 27 | 2001 |
| Management for Tomorrow: An Exploratory Study of Current Practice and Future Prospects in Developing Voluntary Sector Managers I Bruce, D Leat City University, VOLPROF, 1993 | 13 | 1993 |
| Managing and staffing Britain's largest charities IW Bruce, A Raymer VOLPROF, 1992 | 13 | 1992 |
| Segmenting and targeting employed and unemployed people with sight problems I Bruce, M Baker International Congress Series 1282, 1125-1129, 2005 | 11 | 2005 |
| Communicating Causes N Garsten, I Bruce Routledge, https://www. routledge. com/Communicating-Causes-Strategic-public …, 2018 | 10 | 2018 |
| Braille IW BRUCE, AC MCKENNELL, EC WALKER Blind and partially sighted adults in Britain: the RNIB survey 1, 118-134, 1991 | 9 | 1991 |
| Charity Marketing:: Delivering Income, Services and Campaigns I Bruce ICSA Publishing Limited, 2011 | 8 | 2011 |
| Employment and Unemployment among People with Sight Problems in the UK IW Bruce, M Baker Royal National Institute for the Blind, 2003 | 8 | 2003 |
| Marketing force: Meeting true need I Bruce Sweet charity: The role and workings of voluntary organizations. London …, 1996 | 7 | 1996 |
| Kicking charities while Serco profits isn't a plan with legs I Bruce The Guardian 3, 2011 | 5 | 2011 |
| Non-profit branding through marketing and PR I Bruce, C Byrne, H Myers Communicating Causes, 85-98, 2018 | 3 | 2018 |
