| Ephemeral storytelling with social media: Snapchat and Instagram stories at the Brooklyn Museum E Villaespesa, S Wowkowych Social Media+ Society 6 (1), 2056305119898776, 2020 | 93 | 2020 |
| Diving into the museum’s social media stream. Analysis of the visitor experience in 140 characters E Villaespesa MW13: Museums and the Web 2013, 2013 | 59 | 2013 |
| Museum Collections and Online Users: Development of a Segmentation Model for the Metropolitan Museum of Art E Villaespesa Visitor Studies 22 (2), 233-252, 2019 | 32 | 2019 |
| The Museums+ AI Network O Murphy, E Villaespesa | 30* | 2019 |
| Finding the motivation behind a click: Definition and implementation of a website audience segmentation E Villaespesa, J Stack Museums and the Web 2015: Proceedings, 2015 | 25 | 2015 |
| Meeting the Real User: Evaluating the Usability of Tate’s Website T Tasich, E Villaespesa MW13 - Museums and the Web 2013, 2013 | 21* | 2013 |
| Visitor journey mapping at the Museo Nacional Thyssen-Bornemisza: bringing cross-departmental collaboration to build a holistic and integrated visitor experience E Villaespesa, A Álvarez Museum Management and Curatorship 35 (2), 125-142, 2019 | 17 | 2019 |
| An evaluation framework for success: Capture and measure your social-media strategy using the Balanced Scorecard E Villaespesa MW2015: Museums and the Web, 2015 | 17* | 2015 |
| Making sense of numbers: a journey of spreading the analytics culture at Tate E Villaespesa, T Tasich Museums and the Web 2012, 2012 | 17* | 2012 |
| AI, Visitor Experience and Museum Operations: A Closer Look at the Possible A French, E Villaespesa Humanizing the Digital: Unproceedings from the MCN 2018 Conference Paperback …, 2019 | 15 | 2019 |
| Evaluación de la estrategia digital en los museos: métodos y herramientas para web, redes sociales y móviles E Villaespesa Periférica Internacional. Revista Para El Análisis De La Cultura Y El …, 2018 | 15 | 2018 |
| This is not an apple! Benefits and challenges of applying computer vision to museum collections E Villaespesa, O Murphy Museum Management and Curatorship 36 (4), 362-383, 2021 | 12 | 2021 |
| Digital heritage consumption: the case of the metropolitan museum of art T Navarrete, E Villaespesa magazén 1 (2), 223-248, 2020 | 12 | 2020 |
| Measuring Social Media Success: The value of the Balanced Scorecard as a tool for evaluation and strategic management in museums E Villaespesa Cantalapiedra School of Museum Studies, University of Leicester, 2016 | 12* | 2016 |
| Museum Collections on Wikipedia. Opening Up to Open Data Initiatives E Villaespesa, T Navarrete MW19: Museums and the Web 2019, https://mw19.mwconf.org/paper/museum-col, 2019 | 10 | 2019 |
| Let's Get Real: A journey towards understanding and measuring digital engagement S Malde, J Finnis, A Kennedy, M Ridge, E Villaespesa, S Chan Library Analytics and Metrics: Using data to drive decisions and services …, 2015 | 10 | 2015 |
| Let's Get Real 2: A journey towards understanding and measuring digital engagement S Malde, J Finnis, A Kennedy, M Ridge, E Villaespesa, S Chan http://www.weareculture24.org.uk/projects/action-research/phase-2-digital …, 2014 | 10 | 2014 |
| Museos y apps, creando experiencias en el móvil del visitante E Villaespesa ICOM Digital, 18-23, 2012 | 10 | 2012 |
| Who Are the Users of The Met’s Online Collection? E Villaespesa https://www.metmuseum.org/blogs/collection-insights/2017/online-collection …, 2017 | 9 | 2017 |
| A critical comparison analysis between human and machine-generated tags for the Metropolitan Museum of Art's collection E Villaespesa, S Crider Journal of Documentation 77 (4), 946-964, 2021 | 8 | 2021 |
Dr Oonagh MurphySenior Lecturer Digital Culture and Society, Goldsmiths, University of LondonVerified email at gold.ac.uk
