| The reflexive relationship between consumer behavior and adaptive coping TM Pavia, MJ Mason Journal of Consumer Research 31 (2), 441-454, 2004 | 218 | 2004 |
| Trustworthiness of grounded theory methodology research in information systems D Sikolia, D Biros, M Mason, M Weiser | 185 | 2013 |
| Toward a process theory of consumer vulnerability and resilience: Illuminating its transformative potential SM Baker, M Mason Transformative consumer research for personal and collective well-being, 543-563, 2012 | 125 | 2012 |
| Vulnerability and physical, cognitive, and behavioral impairment: Model extensions and open questions TM Pavia, MJ Mason Journal of Macromarketing 34 (4), 471-485, 2014 | 111 | 2014 |
| When the family system includes disability: Adaptation in the marketplace, roles and identity M Mason, T Pavia Journal of Marketing Management 22 (9-10), 1009-1030, 2006 | 97 | 2006 |
| When the family system includes disability: Adaptation in the marketplace, roles and identity M Mason, T Pavia Journal of Marketing Management 22 (9-10), 1009-1030, 2006 | 97 | 2006 |
| The impact of warnings, disclaimers, and product experience on consumers’ perceptions of dietary supplements MJ Mason, DL Scammon, X Fang Journal of Consumer Affairs 41 (1), 74-99, 2007 | 70 | 2007 |
| Inclusion, exclusion and identity in the consumption of families living with childhood disability TM Pavia, MJ Mason Consumption Markets & Culture 15 (1), 87-115, 2012 | 60 | 2012 |
| Unintended consequences of health supplement information regulations: the importance of recognizing consumer motivations MJ Mason, DL Scammon Journal of Consumer Affairs 45 (2), 201-223, 2011 | 58 | 2011 |
| Health claims and disclaimers: extended boundaries and research opportunities in consumer interpretation MJ Mason, DL Scammon Journal of Public Policy & Marketing 19 (1), 144-150, 2000 | 46 | 2000 |
| Drugs or dietary supplements: FDA's enforcement of DSHEA MJ Mason Journal of Public Policy & Marketing 17 (2), 296-302, 1998 | 42 | 1998 |
| Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions MJ Mason, JF Tanner, M Piacentini, D Freeman, T Anastasia, W Batat, ... Journal of business research 66 (8), 1235-1241, 2013 | 35 | 2013 |
| Service captivity: no choice, no voice, no power SW Rayburn, MJ Mason, M Volkers Journal of Public Policy & Marketing 39 (2), 155-168, 2020 | 29 | 2020 |
| Facebook rituals: Identifying rituals of social networking sites using structural ritualization theory DE Bartholomew, MJ Mason Journal of Consumer Behaviour 19 (2), 142-150, 2020 | 19 | 2020 |
| Consumers and nutritional supplements: could this be me? This is me! MJ Mason, DL Scammon Advances in Consumer Research 26 (1), 1999 | 17 | 1999 |
| Transformative Change Initiative. DD Bragg, C Kirby, MA Witt, D Richie, S Mix, M Feldbaum, S Liu, M Mason Office of Community College Research and Leadership, 2014 | 16 | 2014 |
| The shifting landscape of cannabis legalization: Potential benefits and regulatory perspectives CL Newman, MJ Mason, J Langenderfer Journal of Consumer Affairs 55 (3), 1169-1177, 2021 | 15 | 2021 |
| Exploring water consumption using a gender continuum: The case of the American West TM Pavia, M Mason Academy of Marketing Science Review 10, 1-16, 2001 | 14 | 2001 |
| Health shocks, identity and consumer vulnerability MJ Mason, T Pavia Consumer Vulnerability, 145-156, 2015 | 13 | 2015 |
| Youth and risky consumption: Moving toward a transformative approach MJ Mason, JF Tanner, M Piacentini, D Freeman, T Anastasia, W Batat, ... Journal of Research for Consumers 19, 2011 | 13 | 2011 |
