Marnix van Gisbergen
Marnix van Gisbergen
Manager of Reserach, Academy for Digital Entertainment
Verified email at - Homepage
Cited by
Cited by
Beat the fear of public speaking: Mobile 360 video virtual reality exposure training in home environment reduces public speaking anxiety
S Stupar-Rutenfrans, LEH Ketelaars, MS van Gisbergen
Cyberpsychology, Behavior, and Social Networking 20 (10), 624-633, 2017
Esports matrix: Structuring the esports research agenda
EE Cranmer, DID Han, M van Gisbergen, T Jung
Computers in Human Behavior 117, 106671, 2021
Confessions of a'guilty'couch potato understanding and using context to optimize binge-watching behavior
D De Feijter, VJ Khan, M Van Gisbergen
Proceedings of the ACM International conference on interactive experiences …, 2016
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
What we don’t know. the effect of realism in virtual reality on experience and behaviour
M van Gisbergen, M Kovacs, F Campos, M van der Heeft, V Vugts
Augmented reality and virtual reality: The power of AR and VR for business …, 2019
From experience to memory: On the robustness of the peak-and-end-rule for complex, heterogeneous experiences
W Strijbosch, O Mitas, M Van Gisbergen, M Doicaru, J Gelissen, ...
Frontiers in psychology 10, 1705, 2019
The oculus rift film experience: a case study on understanding films in a head mounted display
H Syrett, L Calvi, M van Gisbergen
Intelligent Technologies for Interactive Entertainment: 8th International …, 2017
When sound modulates vision: VR applications for art and entertainment
S Bialkova, MS Van Gisbergen
2017 IEEE 3rd workshop on everyday virtual reality (WEVR), 1-6, 2017
The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
PE Ketelaar, MS Van Gisbergen, JAM Bosman, J Beentjes
Journal of Current Issues & Research in Advertising 32 (2), 71-85, 2010
Attention for open and closed advertisements
PE Ketelaar, MS Van Gisbergen, JAM Bosman, H Beentjes
Journal of Current Issues & Research in Advertising 30 (2), 15-25, 2008
Changes in advertising language? A content analysis of magazine advertisements in 1980 and 2000
MS Van Gisbergen, PE Ketelaar, JWJ Beentjes
Amsterdam: Spinhuis, 2004
Openness in advertising. Occurrence and effects of open advertisements in magazines
PE Ketelaar
sl: sn, 2006
The dark side of openness for consumer response
P Ketelaar, MS Van Gisbergen, JWJ Beentjes
Go figure! New directions in advertising rhetoric, 120-142, 2014
Open and closed advertisements: Moderating effects of comprehension on appreciation
PE Ketelaar, MS Van Gisbergen, JAM Bosman
Amsterdam: Spinhuis, 2004
Visual attention to online search engine results
MS van Gisbergen, J van der Most, P Aelen
Market Research Agency De Vos & Jansen, 1-13, 2007
How real do you see yourself in VR? The effect of user-avatar resemblance on virtual reality experiences and behaviour
MS van Gisbergen, I Sensagir, J Relouw
Augmented reality and virtual reality: Changing realities in a dynamic world …, 2020
Contextual connected media: How rearranging a media puzzle, brings virtual reality into being
MS Van Gisbergen
NHTV, 2016
Observe or Participate: The Effect of Point-Of-View on Presence and Enjoyment in 360 Degree Movies for Head Mounted Displays.
AA van den Boom, S Stupar-Rutenfrans, OSP Bastiaens, ...
AmI (Workshops/Posters), 2015
Interpretation of highly visual ‘open’advertisements in Dutch magazines
PE Ketelaar, MSV Gisbergen, J Beentjes
Journal of Visual Literacy 31 (1), 23-52, 2012
Ad intrusiveness of location-based advertising–A virtual reconstruction
AE Hühn, P Ketelaar, VJ Khan, A Lucero, M Gisbergen, H Bouwknegt
Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012
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