Marnix van Gisbergen
Marnix van Gisbergen
Manager of Reserach, Academy for Digital Entertainment
Verified email at nhtv.nl - Homepage
Title
Cited by
Cited by
Year
Confessions of a'guilty'couch potato understanding and using context to optimize binge-watching behavior
D de Feijter, VJ Khan, M van Gisbergen
Proceedings of the ACM International conference on interactive experiences …, 2016
332016
Beat the fear of public speaking: Mobile 360 video virtual reality exposure training in home environment reduces public speaking anxiety
S Stupar-Rutenfrans, LEH Ketelaars, MS van Gisbergen
Cyberpsychology, Behavior, and Social Networking 20 (10), 624-633, 2017
312017
Changes in advertising language? A content analysis of magazine advertisements in 1980 and 2000
MS Van Gisbergen, PE Ketelaar, JWJ Beentjes
Amsterdam: Spinhuis, 2004
242004
Attention for open and closed advertisements
PE Ketelaar, MS Van Gisbergen, JAM Bosman, H Beentjes
Journal of Current Issues & Research in Advertising 30 (2), 15-25, 2008
222008
The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
PE Ketelaar, MS Van Gisbergen, JAM Bosman, J Beentjes
Journal of Current Issues & Research in Advertising 32 (2), 71-85, 2010
202010
Openness in Advertising: Occurrence and effects of open advertisements in magazines
MS Van Gisbergen, PE Ketelaar
[Sl: sn], 2006
182006
The dark side of openness for consumer response
P Ketelaar, MS Van Gisbergen, JWJ Beentjes
Go figure! New directions in advertising rhetoric, 120-142, 2014
172014
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
152018
Visual attention to online search engine results
MS van Gisbergen, J van der Most, P Aelen
Market Research Agency De Vos & Jansen, 1-13, 2007
152007
The oculus rift film experience: a case study on understanding films in a head mounted display
H Syrett, L Calvi, M van Gisbergen
International Conference on Intelligent Technologies for Interactive …, 2016
142016
Open and closed advertisements: Moderating effects of comprehension on appreciation
PE Ketelaar, MS Van Gisbergen, JAM Bosman
Amsterdam: Spinhuis, 2004
132004
Observe or Participate: The Effect of Point-Of-View on Presence and Enjoyment in 360 Degree Movies for Head Mounted Displays.
AA van den Boom, S Stupar-Rutenfrans, OSP Bastiaens, ...
AmI (Workshops/Posters), 2015
102015
Interpretation of highly visual ‘open’advertisements in dutch magazines
PE Ketelaar, MSV Gisbergen, J Beentjes
Journal of Visual Literacy 31 (1), 23-52, 2012
82012
When sound modulates vision: VR applications for art and entertainment
S Bialkova, MS Van Gisbergen
2017 IEEE 3rd Workshop on Everyday Virtual Reality (WEVR), 1-6, 2017
52017
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
PE Ketelaar, S Maesen, EJM Linssen, MS Van Gisbergen
52013
Mobile equals location equals effect-The effect of location of perceived intrusiveness of mobile ads
A Huhn, V Khan, M Gisbergen, K Nuijten, P Ketelaar
Proceedings of ESOMAR. Amsterdam: WARC, 2011
4*2011
Contextual connected media: How rearranging a media puzzle, brings virtual reality into being
MS Van Gisbergen
NHTV, 2016
32016
Create a brand POEM. The effect of Paid, Owned and Earned Media on brands.
MS van Gisbergen, D Hoogervorst, S Kreek, R Witteman
Admap 49 (559), 17-19, 2014
3*2014
Ad Intrusiveness of Location-Based Advertising–A Virtual Reconstruction
AE Hühn, P Ketelaar, VJ Khan, A Lucero, M van Gisbergen, H Bouwknegt
Advances in advertising research (vol. III), 191-207, 2012
32012
Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt
AE Hühn, PE Ketelaar, VJ Khan, CM Nuijten, MS Van Gisbergen
32011
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