Marnix van Gisbergen
Marnix van Gisbergen
Manager of Reserach, Academy for Digital Entertainment
Geverifieerd e-mailadres voor nhtv.nl - Homepage
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Beat the fear of public speaking: Mobile 360 video virtual reality exposure training in home environment reduces public speaking anxiety
S Stupar-Rutenfrans, LEH Ketelaars, MS van Gisbergen
Cyberpsychology, Behavior, and Social Networking 20 (10), 624-633, 2017
Confessions of a'guilty'couch potato understanding and using context to optimize binge-watching behavior
D De Feijter, VJ Khan, M van Gisbergen
Proceedings of the ACM International conference on interactive experiences …, 2016
Esports matrix: Structuring the esports research agenda
EE Cranmer, DID Han, M van Gisbergen, T Jung
Computers in Human Behavior 117, 106671, 2021
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
The oculus rift film experience: a case study on understanding films in a head mounted display
H Syrett, L Calvi, M Gisbergen
International Conference on Intelligent Technologies for Interactive …, 2016
The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
PE Ketelaar, MS Van Gisbergen, JAM Bosman, J Beentjes
Journal of Current Issues & Research in Advertising 32 (2), 71-85, 2010
Changes in advertising language? A content analysis of magazine advertisements in 1980 and 2000
MS Van Gisbergen, PE Ketelaar, JWJ Beentjes
Neijens, PC; Hess, C.; Putte, SJHM van den (ed.), Content and Media Factors …, 2004
From experience to memory: On the robustness of the peak-and-end-rule for complex, heterogeneous experiences
W Strijbosch, O Mitas, M Van Gisbergen, M Doicaru, J Gelissen, ...
Frontiers in psychology 10, 1705, 2019
Attention for open and closed advertisements
PE Ketelaar, MS Van Gisbergen, JAM Bosman, H Beentjes
Journal of Current Issues & Research in Advertising 30 (2), 15-25, 2008
The dark side of openness for consumer response
P Ketelaar, MS Van Gisbergen, JWJ Beentjes
Go figure! New directions in advertising rhetoric, 120-142, 2014
What we don’t know. The effect of realism in virtual reality on experience and behaviour
M Gisbergen, M Kovacs, F Campos, M Heeft, V Vugts
Augmented reality and virtual reality, 45-57, 2019
Openness in Advertising: Occurrence and effects of open advertisements in magazines
MS Van Gisbergen, PE Ketelaar
[Sl: sn], 2006
Open and closed advertisements: Moderating effects of comprehension on appreciation
PE Ketelaar, MS Van Gisbergen, JAM Bosman
Amsterdam: Spinhuis, 2004
Visual attention to online search engine results
MS van Gisbergen, J van der Most, P Aelen
Checkit, http://www. checkit. nl/pdf/eyetracking_research. pdf, 2006
When sound modulates vision: VR applications for art and entertainment
S Bialkova, MS Van Gisbergen
2017 IEEE 3rd Workshop on Everyday Virtual Reality (WEVR), 1-6, 2017
Observe or Participate: The Effect of Point-Of-View on Presence and Enjoyment in 360 Degree Movies for Head Mounted Displays.
AA van den Boom, S Stupar-Rutenfrans, OSP Bastiaens, ...
AmI (Workshops/Posters), 2015
Interpretation of highly visual ‘open’advertisements in dutch magazines
PE Ketelaar, MSV Gisbergen, J Beentjes
Journal of Visual Literacy 31 (1), 23-52, 2012
Contextual connected media: How rearranging a media puzzle, brings virtual reality into being
MS Van Gisbergen
NHTV, 2016
How real do you see yourself in VR? The effect of user-avatar resemblance on virtual reality experiences and behaviour
MS Gisbergen, I Sensagir, J Relouw
Augmented Reality and Virtual Reality, 401-409, 2020
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
PE Ketelaar, S Maesen, EJM Linssen, MS Van Gisbergen
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