Rik Pieters
Rik Pieters
Verified email at uvt.nl
Cited by
Cited by
Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services
M Zeelenberg, R Pieters
Journal of business Research 57 (4), 445-455, 2004
Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services
R Bougie, R Pieters, M Zeelenberg
Journal of the academy of marketing science 31 (4), 377-393, 2003
A theory of regret regulation 1.0
M Zeelenberg, R Pieters
Journal of Consumer psychology 17 (1), 3-18, 2007
Attention capture and transfer in advertising: Brand, pictorial, and text-size effects
R Pieters, M Wedel
Journal of Marketing 68 (2), 36-50, 2004
Goal-directed emotions
RP Bagozzi, R Pieters
Cognition & Emotion 12 (1), 1-26, 1998
Visual attention during brand choice: The impact of time pressure and task motivation
R Pieters, L Warlop
International Journal of research in Marketing 16 (1), 1-16, 1999
Leveling up and down: the experiences of benign and malicious envy.
N Van de Ven, M Zeelenberg, R Pieters
Emotion 9 (3), 419, 2009
A means-end chain approach to consumer goal structures
R Pieters, H Baumgartner, D Allen
International journal of research in marketing 12 (3), 227-244, 1995
Eye fixations on advertisements and memory for brands: A model and findings
M Wedel, R Pieters
Marketing science 19 (4), 297-312, 2000
A review of eye-tracking research in marketing
M Wedel, R Pieters
Review of marketing research 4 (2008), 123-147, 2008
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory
R Pieters, L Warlop, M Wedel
Management science 48 (6), 765-781, 2002
The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time
H Baumgartner, R Pieters
Journal of marketing 67 (2), 123-139, 2003
On emotion specificity in decision making: Why feeling is for doing
M Zeelenberg, RMA Nelissen, SM Breugelmans, R Pieters
Judgment and Decision making 3 (1), 18, 2008
The stopping power of advertising: Measures and effects of visual complexity
R Pieters, M Wedel, R Batra
Journal of Marketing 74 (5), 48-60, 2010
Dynamics of multiple-goal pursuit.
MJ Louro, R Pieters, M Zeelenberg
Journal of personality and social psychology 93 (2), 174, 2007
New empirical generalizations on the determinants of price elasticity
THA Bijmolt, HJ Van Heerde, RGM Pieters
Journal of marketing research 42 (2), 141-156, 2005
Comportamiento del consumidor
WD Hoyer, DJ Maclnnis, R Pieters, Silvia delSocorro González García, ...
Cengage Learning, 2010
“Never eat in that restaurant, I did!”: Exploring why people engage in negative word‐of‐mouth communication
IM Wetzer, M Zeelenberg, R Pieters
Psychology & Marketing 24 (8), 661-680, 2007
The inaction effect in the psychology of regret.
M Zeelenberg, K Van den Bos, E Van Dijk, R Pieters
Journal of personality and social psychology 82 (3), 314, 2002
Comparing service delivery to what might have been: Behavioral responses to regret and disappointment
M Zeelenberg, R Pieters
Journal of Service Research 2 (1), 86-97, 1999
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