Rik Pieters
Rik Pieters
Verified email at uvt.nl
Title
Cited by
Cited by
Year
Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services
M Zeelenberg, R Pieters
Journal of business Research 57 (4), 445-455, 2004
9922004
Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services
R Bougie, R Pieters, M Zeelenberg
Journal of the academy of marketing science 31 (4), 377-393, 2003
9272003
Attention capture and transfer in advertising: Brand, pictorial, and text-size effects
R Pieters, M Wedel
Journal of Marketing 68 (2), 36-50, 2004
8782004
A theory of regret regulation 1.0
M Zeelenberg, R Pieters
Journal of Consumer psychology 17 (1), 3-18, 2007
8772007
Goal-directed emotions
RP Bagozzi, R Pieters
Cognition & Emotion 12 (1), 1-26, 1998
7621998
Comportamiento del consumidor
IQ Pardo, GB Contrí, MÁG Borja
Editorial Uoc, 2014
666*2014
Visual attention during brand choice: The impact of time pressure and task motivation
R Pieters, L Warlop
International Journal of research in Marketing 16 (1), 1-16, 1999
5981999
A means-end chain approach to consumer goal structures
R Pieters, H Baumgartner, D Allen
International journal of research in marketing 12 (3), 227-244, 1995
5241995
Eye fixations on advertisements and memory for brands: A model and findings
M Wedel, R Pieters
Marketing science 19 (4), 297-312, 2000
5002000
Leveling up and down: the experiences of benign and malicious envy.
N Van de Ven, M Zeelenberg, R Pieters
Emotion 9 (3), 419, 2009
4992009
The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time
H Baumgartner, R Pieters
Journal of marketing 67 (2), 123-139, 2003
4812003
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory
R Pieters, L Warlop, M Wedel
Management science 48 (6), 765-781, 2002
4462002
A review of eye-tracking research in marketing
M Wedel, R Pieters
Review of marketing research, 123-147, 2017
4412017
On emotion specificity in decision making: Why feeling is for doing
M Zeelenberg, RMA Nelissen, SM Breugelmans, R Pieters
Judgment and Decision making 3 (1), 18, 2008
4192008
New empirical generalizations on the determinants of price elasticity
THA Bijmolt, HJ Van Heerde, RGM Pieters
Journal of marketing research 42 (2), 141-156, 2005
3992005
The inaction effect in the psychology of regret.
M Zeelenberg, K Van den Bos, E Van Dijk, R Pieters
Journal of personality and social psychology 82 (3), 314, 2002
3642002
The stopping power of advertising: Measures and effects of visual complexity
R Pieters, M Wedel, R Batra
Journal of Marketing 74 (5), 48-60, 2010
3632010
Dynamics of multiple-goal pursuit.
MJ Louro, R Pieters, M Zeelenberg
Journal of personality and social psychology 93 (2), 174, 2007
3632007
“Never eat in that restaurant, I did!”: Exploring why people engage in negative word‐of‐mouth communication
IM Wetzer, M Zeelenberg, R Pieters
Psychology & Marketing 24 (8), 661-680, 2007
3552007
Comparing service delivery to what might have been: Behavioral responses to regret and disappointment
M Zeelenberg, R Pieters
Journal of Service Research 2 (1), 86-97, 1999
3371999
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