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Dean Wilkie
Dean Wilkie
Verified email at adelaide.edu.au
Title
Cited by
Cited by
Year
Consumer emotional brand attachment with social media brands and social media brand equity
A Dwivedi, LW Johnson, DC Wilkie, L De Araujo-Gil
European Journal of Marketing 53 (6), 1176-1204, 2019
3442019
Woke brand activism authenticity or the lack of it
A Mirzaei, DC Wilkie, H Siuki
Journal of Business Research 139, 1-12, 2022
1482022
Establishing measures and drivers of consumer brand engagement behaviours
A Dwivedi, D Wilkie, L Johnson, J Weerawardena
Journal of brand Management 23, 41-69, 2016
782016
Influencer marketing effectiveness: the mechanisms that matter
DC Hugh Wilkie, R Dolan, P Harrigan, H Gray
European Journal of Marketing 56 (12), 3485-3515, 2022
272022
Towards successful diversity initiatives: the importance of building audience connectedness
AJ Burgess, DCH Wilkie, R Dolan
Journal of Marketing Management 37 (1-2), 144-161, 2021
202021
Beyond brand personality. A multidimensional perspective of self-congruence
DCH Wilkie, S Rao Hill
Journal of Marketing Management 38 (13-14), 1529-1560, 2022
162022
The line extension dilemma: Greater difference or similarity to existing products?
DCH Wilkie, LW Johnson, L White
Journal of Brand Management 22, 534-550, 2015
162015
Buyer–seller relational engagement and seller brand equity
A Dwivedi, M Miles, E Oczkowski, J Weerawardena, LW Johnson, ...
Journal of Business & Industrial Marketing 35 (8), 1311-1322, 2020
152020
Strategies used to defend pharmaceutical brands from generics
DCH Wilkie, LW Johnson, L White
European Journal of Marketing 46 (9), 1195-1214, 2012
152012
The impact of low-price brands on the order of entry advantage
DCH Wilkie, LW Johnson, L White
Journal of Marketing Management 28 (7-8), 957-973, 2012
152012
Is there a negative relationship between the order-of-brand entry and market share?
DCH Wilkie, LW Johnson
Marketing Letters 27, 211-222, 2016
112016
Brand approaches to diversity: a typology and research agenda
A Burgess, DCH Wilkie, R Dolan
European Journal of Marketing 57 (1), 60-88, 2022
82022
How much is enough? The role of effort in market shaping
G Lipnickas, J Conduit, C Plewa, D Wilkie
Journal of Business & Industrial Marketing 35 (9), 1441-1451, 2020
82020
Overcoming late entry: the importance of entry position, inferences and market leadership
DCH Wilkie, LW Johnson, L White
Journal of Marketing Management 31 (3-4), 409-429, 2015
72015
The existence of double jeopardy within the order of entry effect
DCH Wilkie, LW Johnson
Journal of Strategic Marketing 25 (4), 334-341, 2017
62017
The impact of brand perceptions on the post-to-purchase journey: a family branding perspective
C Pink, D Wilkie, C Graves
Journal of Product & Brand Management 32 (5), 737-751, 2023
52023
Beyond information availability: Specifying the dimensions of consumer perceived brand transparency
K Sansome, D Wilkie, J Conduit
Journal of Business Research 170, 114358, 2024
42024
Asymmetric preferences for leaders and implications for followers
DC Wilkie, L Johnson, L White
European Journal of Marketing 49 (7/8), 1256-1275, 2015
42015
Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions
DCH Wilkie, AJ Burgess, A Mirzaei, RM Dolan
Journal of Advertising 52 (5), 721-738, 2023
32023
Does the type of attribute matter? Examining whether underlying factors explain product attribute preference
WWC DCH Wilkie, LW Johnson
Journal of Brand Management 25 (4), 305-‌321, 2018
32018
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