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Anne-Madeleine Kranzbühler
Anne-Madeleine Kranzbühler
Brand University of Applied Sciences
Verified email at brand-university.de
Title
Cited by
Cited by
Year
The multilevel nature of customer experience research: an integrative review and research agenda
AM Kranzbühler, MHP Kleijnen, RE Morgan, M Teerling
International Journal of Management Reviews 20 (2), 433-456, 2018
4832018
Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey
AM Kranzbühler, MHP Kleijnen, PWJ Verlegh
Journal of the Academy of Marketing Science 47, 308-327, 2019
1012019
Beyond valence: A meta-analysis of discrete emotions in firm-customer encounters
AM Kranzbühler, A Zerres, MHP Kleijnen, PWJ Verlegh
Journal of the Academy of Marketing Science 48, 478-498, 2020
882020
The effect of meat-shaming on meat eaters’ emotions and intentions to adapt behavior
AM Kranzbühler, HNJ Schifferstein
Food Quality and Preference 107, 104831, 2023
92023
When similarity beats expertise—Differential effects of patient and expert ratings on physician choice: Field and experimental study
AM Kranzbühler, MHP Kleijnen, PWJ Verlegh, M Teerling
Journal of Medical Internet Research 21 (6), e12454, 2019
82019
The differential effects of peer and expert ratings on choice
AM Kranzbühler, MHP Kleijnen, PWJ Verlegh, M Teerling
Marketing Science Institute Working Paper Series, Report No. 15 117, 2015
72015
The influence of rating volume in the effects of expert versus patient online ratings
LCH Jans, AM Kranzbühler
Acta Orthop Belg 81 (4), 662-667, 2015
42015
Orchestrating the customer journey: Four essays on how to create meaningful customer experiences
A Kranzbühler
32018
Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
AM Kranzbühler, A Zerres, MHP Kleijnen, PWJ Verlegh
Journal of the Academy of Marketing Science 48 (6), 1254-1256, 2020
22020
" Beyond valence: A meta-analysis of discrete emotions in firm-customer encounters": Correction.
AM Kranzbühler, A Zerres, MHP Kleijnen, PWJ Verlegh
Springer, 2020
2020
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AM Kranzbühler
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Articles 1–11