| Word-of-mouth rhetorics in social media talk A Toder-Alon, FF Brunel, S Fournier Word of Mouth and Social Media, 41-63, 2016 | 87 | 2016 |
| Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing A Toder-Alon, T Icekson, A Shuv-Ami Sport Management Review 22 (2), 194-208, 2019 | 73 | 2019 |
| Ritual behavior and community life cycle: Exploring the social psychological roles of net rituals in the development of online consumption communities A Alon, F Brunel, WS Siegal Online consumer psychology: Understanding how to interact with consumers in …, 2005 | 32 | 2005 |
| Dynamics of community engagement: The role of interpersonal communicative genres in online community evolutions A Toder Alon, FF Brunel Consumer culture theory, 371-400, 2007 | 30 | 2007 |
| Uncovering rhetorical methods of word-of-mouth talk in an online community AT Alon, FF Brunel Advances in Consumer Research 33, 501, 2006 | 27 | 2006 |
| A new love–hate scale for sports fans A Shuv-Ami, A Toder Alon, SMC Loureiro, HR Kaufmann International Journal of Sports Marketing and Sponsorship 21 (3), 543-560, 2020 | 25 | 2020 |
| Peer-to-peer word-of-mouth: word-of-mouth extended to group online exchange A Toder-Alon, FF Brunel Online Information Review 42 (2), 176-190, 2018 | 21 | 2018 |
| Ritual behavior and community change: Exploring the social-psychological roles of net rituals in the developmental processes of online consumption communities A Toder-Alon, FF Brunel, WL Schneier Siegal Online consumer psychology: Understanding and influencing consumer behavior …, 2005 | 18 | 2005 |
| Word-of-mouth and community development stages: towards an understanding of the characteristics and dynamics of interpersonal influences in internet communities A Alon, FF Brunel, WS Siegal Advances in Consumer Research 29 (1), 429-430, 2002 | 14 | 2002 |
| Comparing journal of consumer psychology and journal of consumer research A Alon, M Morrin, NN Bechwati Journal of Consumer Psychology 12 (1), 15-20, 2002 | 13 | 2002 |
| How Do You Categorize Yourself as a Sports Fan?: A New Scale of Sports Fan Social–Personal Identity Salience (FSPIS) and Its Consequences A Shuv-Ami, A Toder Alon Communication & Sport 11 (1), 28-52, 2023 | 10 | 2023 |
| The impact of ageing on aggression among sport fans: the mediating role of fan hatred T Icekson, A Toder Alon, A Shuv-Ami, Y Sela International Journal of Sports Marketing and Sponsorship 22 (4), 780-797, 2021 | 9 | 2021 |
| Rediscovering word-of-mouth: An analysis of word-of-mouth talk in the context of online communities AT Alon Boston University, 2005 | 9 | 2005 |
| A new team sport club aggression scale and its relationship with fans’ hatred, depression, self-reported aggression, and acceptance of aggression A Shuv-Ami, A Toder-Alon International journal of sport and exercise psychology 20 (5), 1274-1294, 2022 | 8 | 2022 |
| Give or take? Consumers' ambivalent perspectives on the relationship between a firm's corporate social responsibility engagement and its responsible tax payments A Toder‐Alon, E Rosenstreich, T Te'eni Harari Corporate Social Responsibility and Environmental Management 26 (4), 872-884, 2019 | 8 | 2019 |
| Sheltered housing and independent housing in Israel during the COVID-19 pandemic: A comparison of attitudes and feelings among older adults A Shuv-Ami, A Toder Alon, L Bareket-Bojmel Journal of Aging and Environment 36 (3), 304-320, 2022 | 6 | 2022 |
| Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing. Sport Management Review, 22 (2), 194-208 A Toder-Alon, T Icekson, A Shuv-Ami | 5 | 2019 |
| The positive and negative impacts of social and personal self-categorizations on sport fans' experience A Toder Alon, A Shuv-Ami, L Bareket-Bojmel International Journal of Sports Marketing and Sponsorship 23 (3), 572-593, 2022 | 4 | 2022 |
| A diffusion model for measuring electronic community growth and value A Toder-Alon, PD Berger, BD Weinberg Journal of Targeting, Measurement and Analysis for Marketing 18, 33-47, 2010 | 4 | 2010 |
| The relationship between perception of care, sense of security, and subjective psychological well-being among older adults living in sheltered housing vs. independent housing … A Toder Alon, L Bareket-Bojmel, A Shuv-Ami Journal of Aging and Environment 37 (2), 142-161, 2023 | 3 | 2023 |
