Volgen
Ana Isabel Rodriguez escudero
Ana Isabel Rodriguez escudero
Geverifieerd e-mailadres voor eco.uva.es
Titel
Geciteerd door
Geciteerd door
Jaar
Estrategias de marketing: un enfoque basado en el proceso de dirección
JL Munuera, AI Escudero, JLM Alemán, AIR Escudero
Esic Editorial, 2007
1377*2007
Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes*
P Carbonell, AI Rodríguez‐Escudero, D Pujari
Journal of product innovation management 26 (5), 536-550, 2009
7552009
The effect of market orientation on innovation speed and new product performance
P Carbonell, AI Rodriguez Escudero
Journal of Business & Industrial Marketing 25 (7), 501-513, 2010
2342010
Criteria employed for go/no-go decisions when developing successful highly innovative products
P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero
Industrial Marketing Management 33 (4), 307-316, 2004
1922004
Estrategias de marketing. Un enfoque basado en el proceso de dirección
JLM Alemán, AIR Escudero
ESIC editorial, 2007
1852007
Estrategias de marketing. Un enfoque basado en el proceso de dirección
JLM Alemán, AIR Escudero
ESIC editorial, 2007
1852007
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero
International Journal of Research in Marketing 28 (2), 145-154, 2011
1662011
The effect of entrepreneurship education programmes on satisfaction with innovation behaviour and performance
NM Cruz, AI Rodriguez Escudero, J Hernangomez Barahona, ...
Journal of European Industrial Training 33 (3), 198-214, 2009
1432009
Relationships among team's organizational context, innovation speed, and technological uncertainty: An empirical analysis
P Carbonell, AI Rodríguez-Escudero
Journal of Engineering and Technology Management 26 (1-2), 28-45, 2009
1352009
Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making
P Carbonell, AI Rodriguez-Escudero
Industrial Marketing Management 42 (2), 248-259, 2013
1092013
Performance effects of involving lead users and close customers in new service development
P Carbonell, AI Rodriguez‐Escudero, D Pujari
Journal of Services Marketing 26 (7), 497-509, 2012
992012
Influence of affective traits on entrepreneur's goals and satisfaction
JB Delgado‐García, AI Rodríguez‐Escudero, N Martín‐Cruz
Journal of Small Business Management 50 (3), 408-428, 2012
962012
Order, positioning, scope and outcomes of market entry
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Industrial marketing management 37 (2), 154-166, 2008
892008
Antecedents and consequences of using information from customers involved in new service development
P Carbonell, AI Rodriguez-Escudero
Journal of Business & Industrial Marketing 29 (2), 112-122, 2014
822014
Technology newness and impact of go/no-go criteria on new product success
P Carbonell, AI Rodriguez Escudero, JL Munuera Aleman
Marketing Letters 15, 81-97, 2004
812004
Positive and Negative Effects of Team Stressors on Job Satisfaction and New Product Performance*
AI Rodríguez‐Escudero, P Carbonell, JL Munuera‐Aleman
Journal of Product Innovation Management 27 (6), 856-868, 2010
682010
Análisis de la formación y la experiencia laboral como determinantes del espíritu emprendedor de los estudiantes universitarios
N Martín Cruz, JJ Hernangómez Barahona, AI Rodríguez Escudero
RAE: Revista Asturiana de Economía 34, 131-145, 2005
672005
Order and scale of market entry, firm resources, and performance
J Rodríguez‐Pinto, J Gutiérrez‐Cillán, AI Rodríguez‐Escudero
European Journal of Marketing 41 (5/6), 590-607, 2007
432007
The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement
P Carbonell, AI Rodriguez Escudero
European Journal of Marketing 49 (3/4), 278-301, 2015
392015
Do switching costs really provide a first‐mover advantage?
FJ Molina‐Castillo, AI Rodriguez‐Escudero, JL Munuera‐Aleman
Marketing Intelligence & Planning 30 (2), 165-187, 2012
382012
Het systeem kan de bewerking nu niet uitvoeren. Probeer het later opnieuw.
Artikelen 1–20