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Lawrence Ang
Lawrence Ang
Associate Professor of Marketing, Macquarie University
Verified email at mq.edu.au - Homepage
Title
Cited by
Cited by
Year
Self-branding,‘micro-celebrity’and the rise of social media influencers
S Khamis, L Ang, R Welling
Celebrity studies 8 (2), 191-208, 2017
18862017
Customer retention management processes: A quantitative study
L Ang, F Buttle
European journal of marketing 40 (1/2), 83-99, 2006
4052006
Community relationship management and social media
L Ang
Journal of Database Marketing & Customer Strategy Management 18, 31-38, 2011
3622011
Lemons on the Web: A signalling approach to the problem of trust in Internet commerce
BC Lee, L Ang, C Dubelaar
Journal of economic psychology 26 (5), 607-623, 2005
1762005
Managing for successful customer acquisition: An exploration
L Ang, F Buttle
Journal of Marketing Management 22 (3-4), 295-317, 2006
1262006
To trust or not to trust? A model of internet trust from the customer's point of view
L Ang, C Dubelaar, BC Lee
1182001
CRM software applications and business performance
L Ang, F Buttle
Journal of Database Marketing & Customer Strategy Management 14, 4-16, 2006
1152006
Sales force automation: review, critique, research agenda
F Buttle, L Ang, R Iriana
International Journal of Management Reviews 8 (4), 213-231, 2006
1082006
Single versus multiple measurement of attitudes: A meta-analysis of advertising studies validates the single-item measure approach
L Ang, M Eisend
Journal of Advertising Research 58 (2), 218-227, 2018
892018
Principles of integrated marketing communications
L Ang
Cambridge University Press, 2014
87*2014
Self-branding,‘micro-celebrity’and the rise of Social Media Influencers. Celebrity Studies, 8 (2), 191–208
S Khamis, L Ang, R Welling
852017
Does organisational culture influence CRM's financial outcomes?
R Iriana, F Buttle, L Ang
Journal of Marketing Management 29 (3-4), 467-493, 2013
692013
Is SCRM really a good social media strategy?
L Ang
Journal of Database Marketing & Customer Strategy Management 18, 149-153, 2011
682011
ROI on CRM: a customer-journey approach
L Ang, FA Buttle
Conference Proceedings of IMP Conference, Perth, Australia, 2002
662002
Product recall, brand equity, and future choice
C Korkofingas, L Ang
Journal of Marketing Management 27 (9-10), 959-975, 2011
552011
Explaining celebrity match-up: Co-activation theory of dominant support
LKA Ang, C Dubelaar
Macquarie Graduate School of Management, 2006
522006
Complaints-handling processes and organisational benefits: An ISO 10002-based investigation
L Ang, F Buttle
Journal of Marketing Management 28 (9-10), 1021-1042, 2012
502012
The creative search for an insight in account planning: An absorptive capacity approach
J Parker, L Ang, S Koslow
Journal of Advertising 47 (3), 237-254, 2018
452018
Managing customer profitability using portfolio matrices
L Ang, B Taylor
Journal of Database Marketing & Customer Strategy Management 12, 298-304, 2005
452005
Influencing perceptions of trustworthiness in Internet commerce: A rational choice framework
L Ang, BC Lee
Fifth CollECTer Conference on Electronic Commerce, 1-12, 2000
442000
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Articles 1–20