| Motivational factors of the collaborative consumption in the era of sharing economy I Mayasari, HC Haryanto Gadjah Mada International Journal of Business 20 (3), 331-353, 2018 | 47 | 2018 |
| Counterfeit purchase intention of fashion brands: The personal values and social aspect of consumers as determinants I Mayasari, HC Haryanto, I Wiadi, AA Wijanarko, W Abdillah Gadjah Mada International Journal of Business 24 (1), 1-24, 2022 | 36 | 2022 |
| Faktor-faktor yang mempengaruhi siswa SMA dalam perilaku pembelian kompulsif: perspektif psikologi P Naomi, I Mayasari Jurnal Abmas 8 (8), 1-8, 2008 | 35 | 2008 |
| Small medium enterprises technology acceptance model: A conceptual review R Rokhim, P Wulandari, I Mayasari International Journal of Business and Society 19 (S4), 689-699, 2018 | 25 | 2018 |
| Pengaruh kontrol diri terhadap perilaku pembelian kompulsif P Naomi, I Mayasari Telaah Bisnis 9 (2), 179-193, 2008 | 25 | 2008 |
| Entrepreneurial Marketing for small and medium entreprises business I Mayasari, I Wiadi, A Maharani Journal Management Bisnis Vol2, No1, 1-12, 2009 | 19 | 2009 |
| Managing career plateau professionally in organization setting I Mayasari J Hum Capital 1 (2), 2008 | 19 | 2008 |
| The perspectives to understand social marketing as an approach in influencing consumer behavior for good I Mayasari Gadjah Mada International Journal of Business 14 (2), 163-182, 2012 | 16 | 2012 |
| Perilaku hedonis: pandangan teoritis dan praktis I Mayasari Jakarta: Nulisbuku, 2014 | 15 | 2014 |
| Purchasing massive prestige brands: The exploration of consumers’ value perceptions I Mayasari, I Wiadi ASEAN Marketing Journal 9 (1), 1, 2017 | 14 | 2017 |
| Is brand management critical to SMEs’ product sustainability? Qualitative analysis in the context of Indonesia small enterprise environment R Rokhim, I Mayasari, P Wulandari IOP Conference Series: Earth and Environmental Science 716 (1), 012109, 2021 | 12 | 2021 |
| Implementation of e-government through implementation of technology acceptance model I Mayasari, R Hendrowati, AI Sofia, I Wiadi Jurnal Aplikasi Manajemen 15 (4), 659-669, 2017 | 12 | 2017 |
| The factors that influence small and medium enterprises’ intention to adopt the government credit program R Rokhim, I Mayasari, P Wulandari Journal of Research in Marketing and Entrepreneurship 23 (1), 175-194, 2021 | 11 | 2021 |
| Penerapan nilai integritas dan perspektif gender dalam perilaku beretika I Mayasari, I Wiadi, A Maharani, RS Pramono KINERJA 16 (2), 2012 | 11 | 2012 |
| Earnings Management: A Study From Bibliometric Analysis MTM Suffian, RA Rahman, MA Tarmizi, N Omar, P Naomi, I Akbar, ... International Journal of Academic Research in Accounting, Finance and …, 2023 | 9 | 2023 |
| Analysis of the extrinsic and intrinsic aspects of the technology acceptance model associated with the learning management system during the COVID-19 pandemic R Rokhim, I Mayasari, P Wulandari, HC Haryanto VINE Journal of Information and Knowledge Management Systems, 2022 | 9 | 2022 |
| Branding Konsep dan Studi Merek Lokal I Mayasari, AA Widjanarko, H Risza, D Kurniaty, N Apriyana, I Wiadi, ... Universitas Paramadina, 2020 | 9 | 2020 |
| Monitoring dan evaluasi program merdeka belajar kampus merdeka sebagai peningkatan kualitas pendidikan di tingkat fakultas: Studi pada Universitas Paramadina I Mayasari, T Rahmania, G Cempaka, A Subagjo, R Driarkoro Jurnal Manajemen dan Bisnis Madani 4 (1), 1-11, 2022 | 8 | 2022 |
| EXAMINING THE ROLE OF SOCIAL MEDIA MARKETING ON BRAND LOVE AND ITS IMPACT ON BRAND CENTRALITY: THE STUDY OF LOCAL FASHION BRANDS FOR THE MILLENNIALS. I Mayasari, HC Haryanto, OD Hutagaol, AR Ramadhan, I Amir Journal of Indonesian Economy & Business 38 (2), 2023 | 5 | 2023 |
| Manajemen Pemasaran I Mayasari Jakarta: Green Tea, 2012 | 5 | 2012 |
Iyus WiadiUniversity ParamadinaGeverifieerd e-mailadres voor paramadina.ac.id
