| On the relationship between consumer-brand identification, brand community, and brand loyalty ZRS Pedro Simões Coelho, Paulo Rita Journal of Retailing and Consumer Services 43 (2018), 101-110, 2018 | 426 | 2018 |
| Consumer engagement in social media brand communities: A literature review ZR Santos, CMK Cheung, PS Coelho, P Rita International Journal of Information Management 63, 102457, 2022 | 153 | 2022 |
| Fostering Consumer–Brand Relationships through social media brand communities ZR Santos, PS Coelho, P Rita Journal of Marketing Communications 28 (7), 768-798, 2022 | 36 | 2022 |
| Perceptions and Realities of Lisbon: An Examination of the Image of a Tourist Destination FS Severino, AG Roque, M Cristina, ZR Santos, S Nunes, T Costa International Conference on Tourism Research 7 (1), 381-389, 2024 | | 2024 |
| An Importance–Performance Analysis Approach to a Tourism Destination: the Case of Lisbon Metropolitan Area, Portugal JF do Rosário, FS Severino, S Nunes, ZR Santos, T Costa, ... International Conference on Tourism Research 7 (1), 82-91, 2024 | | 2024 |
| Macro-Environmental Dynamics Shaping Tourism and Hospitality MLC Machado, Ana Teresa, Filipe Severino, Maria Teresa Costa, Zélia Raposo ... Social Media Strategies for Tourism Interactivity, 1-40, 2024 | | 2024 |
| The Macro Context for Entrepreneurship in Tourism: A Review of Emerging Trends MT Costa, ML Calisto, AT Machado, Z Santos, S Nunes, F Severino ICTR 2023 6th International Conference on Tourism Research, 2023 | | 2023 |
| SHIFT & Inspire: Tourism & Hospitality Trends F Severino, J Rosário, T Costa, RN Madeira, ML Calisto, AT Machado, ... | | 2023 |
Paulo RitaFull Professor of Marketing at NOVA IMS, Universidade Nova de LisboaVerified email at novaims.unl.pt
