Guda van Noort
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Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
G Van Noort, LM Willemsen
Journal of interactive marketing 26 (3), 131-140, 2012
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers' online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of Interactive Marketing 26 (4), 223-234, 2012
Engagement with social media and social media advertising: The differentiating role of platform type
HAM Voorveld, G Van Noort, DG Muntinga, F Bronner
Journal of advertising 47 (1), 38-54, 2018
Getting closer: The effects of personalized and interactive online political communication
S Kruikemeier, G Van Noort, R Vliegenthart, CH De Vreese
European journal of communication 28 (1), 53-66, 2013
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in Human Behavior 32, 15-22, 2014
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
G Van Noort, ML Antheunis, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 39-53, 2012
The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 26 (6), 1787-1794, 2010
The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions
G Van Noort, P Kerkhof, BM Fennis
Journal of Interactive Marketing 22 (4), 58-72, 2008
Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement?
S Kruikemeier, G Van Noort, R Vliegenthart, CH de Vreese
New Media & Society 16 (6), 903-920, 2014
Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review
G Van Noort, LM Willemsen, P Kerkhof, JWM Verhoeven
Integrated communications in the postmodern era, 77-99, 2015
Why girls go pink: Game character identification and game-players’ motivations
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 29 (6), 2640-2649, 2013
Tailored information for cancer patients on the Internet: effects of visual cues and language complexity on information recall and satisfaction
JCM van Weert, G van Noort, N Bol, L van Dijk, K Tates, J Jansen
Patient Education and Counseling 84 (3), 368-378, 2011
Like or dislike? Adolescents’ responses to personalized social network site advertising
M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort
Journal of marketing communications 24 (6), 599-616, 2018
Online versus conventional shopping: Consumers' risk perception and regulatory focus
G Van Noort, P Kerkhof, BM Fennis
CyberPsychology & Behavior 10 (5), 731-733, 2007
Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter
N Strauss, S Kruikemeier, H van der Meulen, G van Noort
Government Information Quarterly 32 (4), 369-379, 2015
Processes and effects of targeted online advertising among children
EA Van Reijmersdal, E Rozendaal, N Smink, G Van Noort, M Buijzen
International Journal of Advertising 36 (3), 396-414, 2017
Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
HAM Voorveld, G Van Noort, M Duijn
Journal of Brand Management 20 (7), 608-622, 2013
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
SAM Vermeer, T Araujo, SF Bernritter, G van Noort
International Journal of Research in Marketing 36 (3), 492-508, 2019
Branded apps: Explaining effects of brands' mobile phone applications on brand responses
G Van Noort, EA Van Reijmersdal
Journal of Interactive Marketing 45, 16-26, 2019
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