Guda van Noort
TitelGeciteerd doorJaar
Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
G Van Noort, LM Willemsen
Journal of interactive marketing 26 (3), 131-140, 2012
3732012
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers' online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of Interactive Marketing 26 (4), 223-234, 2012
2342012
Getting closer: The effects of personalized and interactive online political communication
S Kruikemeier, G Van Noort, R Vliegenthart, CH De Vreese
European journal of communication 28 (1), 53-66, 2013
1542013
The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 26 (6), 1787-1794, 2010
1302010
The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions
G Van Noort, P Kerkhof, BM Fennis
Journal of Interactive Marketing 22 (4), 58-72, 2008
1162008
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
G Van Noort, ML Antheunis, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 39-53, 2012
1112012
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in Human Behavior 32, 15-22, 2014
852014
Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement?
S Kruikemeier, G Van Noort, R Vliegenthart, CH de Vreese
New Media & Society 16 (6), 903-920, 2014
812014
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
752016
Tailored information for cancer patients on the Internet: effects of visual cues and language complexity on information recall and satisfaction
JCM van Weert, G van Noort, N Bol, L van Dijk, K Tates, J Jansen
Patient Education and Counseling 84 (3), 368-378, 2011
722011
Why girls go pink: Game character identification and game-players’ motivations
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 29 (6), 2640-2649, 2013
622013
Online versus conventional shopping: Consumers' risk perception and regulatory focus
G van Noort, P Kerkhof, BM Fennis
CyberPsychology & Behavior 10 (5), 731-733, 2007
582007
Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review
G Van Noort, LM Willemsen, P Kerkhof, JWM Verhoeven
Integrated communications in the postmodern era, 77-99, 2015
542015
Engagement with social media and social media advertising: The differentiating role of platform type
HAM Voorveld, G van Noort, DG Muntinga, F Bronner
Journal of Advertising 47 (1), 38-54, 2018
462018
Like or dislike? Adolescents’ responses to personalized social network site advertising
M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort
Journal of Marketing Communications 24 (6), 599-616, 2018
302018
Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves
G Van Noort, ML Antheunis, PWJ Verlegh
International Journal of Advertising 33 (2), 235-252, 2014
292014
Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
HAM Voorveld, G Van Noort, M Duijn
Journal of Brand Management 20 (7), 608-622, 2013
292013
Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter
N Strauß, S Kruikemeier, H van der Meulen, G van Noort
Government Information Quarterly 32 (4), 369-379, 2015
282015
Bricks versus Clicks: A self-regulation perspective on consumer responses in online and conventional shopping environments
G Noort
Amsterdam: Vrije Universiteit, 2008
192008
Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses
HAM Voorveld, G van Noort
Journal of Creative Communications 9 (3), 253-268, 2014
182014
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Artikelen 1–20