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Guda van Noort
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Engagement with social media and social media advertising: The differentiating role of platform type
HAM Voorveld, G Van Noort, DG Muntinga, F Bronner
Journal of advertising 47 (1), 38-54, 2018
10112018
Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
G Van Noort, LM Willemsen
Journal of interactive marketing 26 (3), 131-140, 2012
7432012
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of interactive marketing 26 (4), 223-234, 2012
5562012
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in human behavior 32, 15-22, 2014
3382014
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G Van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
3332016
Getting closer: The effects of personalized and interactive online political communication
S Kruikemeier, G Van Noort, R Vliegenthart, CH De Vreese
European journal of communication 28 (1), 53-66, 2013
3192013
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
AR Smink, S Frowijn, EA van Reijmersdal, G van Noort, PC Neijens
Electronic Commerce Research and Applications 35, 100854, 2019
2252019
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
G Van Noort, ML Antheunis, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 39-53, 2012
2142012
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
AR Smink, EA Van Reijmersdal, G Van Noort, PC Neijens
Journal of Business Research 118, 474-485, 2020
2092020
The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 26 (6), 1787-1794, 2010
1862010
Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review
G Van Noort, LM Willemsen, P Kerkhof, JWM Verhoeven
Integrated communications in the postmodern era, 77-99, 2015
1682015
The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions
G Van Noort, P Kerkhof, BM Fennis
Journal of Interactive Marketing 22 (4), 58-72, 2008
1682008
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
SAM Vermeer, T Araujo, SF Bernritter, G van Noort
International Journal of Research in Marketing 36 (3), 492-508, 2019
1592019
Privacy concerns in chatbot interactions
C Ischen, T Araujo, H Voorveld, G van Noort, E Smit
Chatbot Research and Design: Third International Workshop, CONVERSATIONS …, 2020
1562020
Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement?
S Kruikemeier, G Van Noort, R Vliegenthart, CH de Vreese
New Media & Society 16 (6), 903-920, 2014
1562014
Why girls go pink: Game character identification and game-players’ motivations
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in human behavior 29 (6), 2640-2649, 2013
1542013
Like or dislike? Adolescents’ responses to personalized social network site advertising
M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort
Journal of marketing communications 24 (6), 599-616, 2018
1482018
Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter
N Strauß, S Kruikemeier, H van der Meulen, G van Noort
Government Information Quarterly 32 (4), 369-379, 2015
1442015
Branded apps: explaining effects of brands’ mobile phone applications on brand responses
G Van Noort, EA Van Reijmersdal
Journal of Interactive Marketing 45 (1), 16-26, 2019
1242019
Processes and effects of targeted online advertising among children
EA Van Reijmersdal, E Rozendaal, N Smink, G Van Noort, M Buijzen
International journal of advertising 36 (3), 396-414, 2017
1112017
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Artikelen 1–20